Ko te hoahoa Whoatemytofu Momo Reta nā Yuntong Sun he kaitoa whakahirahira o te 2022 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Pāpori.

ParahiPāpori· 2022

Whoatemytofu Momo Reta

nā Yuntong Sun

Kiritaki: Yuntong Sun

Kaitoa o te A' Design Award Parahi i te Wāhanga Pāpori

39,448

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #127987

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Whoatemytofu Momo Reta

Ko Whoatemytofu he kaupapa hoahoa pāpori i hangaia hei whakatinana i tētahi momo reta puna-tuwhera e kīia nei ko The Tofu Type. Ko te ingoa e pā ana ki tētahi whakataukī nō Haina e whakamahi ana i te kai i te tofu hei whakaahua mō te whakatoi ā-taera. Ko ngā āhua o ngā reta i whakaahuatia mai i te tukanga tapahi tofu, ā, ko ngā mokowā kore e whakamahara ana ki te rauemi i tapahia. Kei roto anō i te kaupapa nei tētahi rārangi pango me tētahi ariā paetukutuku. Ka taea e ngā manuhiri te tuhi kupu whakamamae i rangona i te wā o te whakatoia, ā, ka whiwhi rātou i tētahi pango hei tiri i runga i ngā pāpāho pāpori me tētahi hashtag. Ka taea te tiki noa i te momo reta, kāore he utu. Ko te whāinga kia hoatu he reo me tētahi kotahitanga ki te hunga i pāngia.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Whoatemytofu Momo Reta te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Whoatemytofu Momo Reta he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Whoatemytofu Momo Reta i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: Invoking the metaphorical concept of eating tofu, this Project created an open type font design inspired by Tofu. In combination with the influence of social media hashtags and came up with the #whoatemytofu headline and web production poster concept. We aim to use the power of Typography to offer people a new possibility to fight against sexual harassment and make them feel that they are not alone.
Inenga & Pēketanga: Poster, 1350px*1080px
Tūtohu: against sexual harassment, Typeface design, Website concept design, Protest, Social Media
Hangarau Whakanao: In order to make the whole project highly recognizable, the font design, the poster and the web design were all designed around the element of Tofu. I designed an open-source typeface design for this project, called The Tofu Type, which was also one of the most important parts of the project. Since fonts have always played an important role in protests, more and more designers have designed open-source fonts for social movements. The idea of this typeface design is derived from the process of cutting tofu and the shape of the negative space of the letters was obtained by the process of cutting tofu.
Wero Hoahoa: The research challenges of the project are threefold. First is the font design. Like Tofu's typeface design, this form connects the material and spiritual worlds, it is like a symbol, is a sense of connectedness that is empowering. The type design process is a big challenge as it requires not only constantly improving the readability of fonts, but also making them look like tofu. Next is the interaction and visual design of the website, Although it is only a concept design, the overall web design is already very well developed, such as how users input, how to get the poster, the design of static and dynamic posters, how to download and use TOFU TYPE, etc. Lastly, I researched and investigated the social issue of sexual harassment, and I went through a long process of interviews and research before designing the project.
Rangahau: I interviewed dozens of people who had experienced sexual harassment before the design began. In addition to blatant acts of sexual harassment, there are also many acts in life that are not easily recognized and are easily overlooked, making it difficult to defend the rights of victims. Unlike the usual forms of protest, this project connects people to fight against sexual harassment through an extraordinary design by collecting and exposing the hurtful words used in sexual harassment.
Whakaaweawe: "Eating Tofu" is a Chinese proverb and a metaphor for sexual harassment. WhoAteMyTofu is inspired by this metaphor and it is aims to arouse people's curiosity and attract more attention. Graphic design as well as typography can be a tool for social change. As a woman myself, I think this project is not only a visual design support for victims of sexual harassment and a new way for them to fight against it. It is also a platform for them to speak out and feel united: You are not alone.
Roanga o te Kaupapa: The project is my graduation project and will be completed at Bauhaus University Weimar in March 2021.
Rerenga Mahi: Users can enter hurtful words they have heard when they were being sexually harassed on the "Make your own poster" page and get a designed poster that they can share on their social media, tagging the hashtag#WhoAteMyTofu. Users can also download and use the tofu typeface design for free on the site, which is also inspired by the Chinese metaphor for Eating Tofu.