Environment Day Mahi Matua: Whakaaturanga Matapihi nā Gravity Design and Arcelik

Ko te hoahoa Environment Day Mahi Matua: Whakaaturanga Matapihi nā Gravity Design and Arcelik he kaitoa whakahirahira o te 2022 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Hua Toitū, Kaupapa me te Hoahoa Kākāriki.

RinoHua Toitū· 2022

Environment Day Mahi Matua: Whakaaturanga Matapihi

nā Gravity Design and Arcelik

Kiritaki: Arçelik

Kaitoa o te A' Design Award Rino i te Wāhanga Hua Toitū

17,346

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #135652

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Environment Day Mahi Matua: Whakaaturanga Matapihi

Kuputuhi Pukapuka: Ko te Rā o te Taiao he whakaaturanga matapihi hokohoko i hangaia mō tētahi toa i Istanbul. Kei roto i te whakaaturanga tētahi pakitara whenua maroke i mahia ā-ringa e kukume ana i te aro o ngā tāngata e haere ana i te taha. I ahu mai te whakaaro i te matewai me te ngaromanga o ngā rawa taiao o te Ao. I hoahoatia tētahi mātāwao kākāriki kia werohia atu i te whenua maroke, hei tohu he taea tonu te whakahaumanu. I hangaia te whenua maroke mai i te uku i whakapiritia ki ngā papa MDF, ā, i whakamaroketia ki te rā mō kotahi wiki kia puta ai he mata pakaru. Ko ngā wāhi kākāriki i hangaia mai i te rimu, ā, ko ngā reta i tapahia mai i te rākau. Tata ki te 98 ōrau o te whakaaturanga i hangaia mai i ngā rawa toitū me te taiao.

Te Whakamihi

Mō te A' Design Award Rino

Ko Environment Day Mahi Matua: Whakaaturanga Matapihi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Environment Day Mahi Matua: Whakaaturanga Matapihi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Environment Day Mahi Matua: Whakaaturanga Matapihi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The window display is designed to create awareness and attract everyone passing through the store via striking hand-made drought wall. The design idea arose from the drought and the loss of Earth’s natural resources. In order to stress the importance of the action, a “greenfield” was designed that penetrates the “dryland”. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable & organic materials.
Inenga & Pēketanga: Window display's general dimensions: 4650 mm x 30 mm x 3140 mm
The surface of the showcase was created by coating MDF plates with clay.
The green plants on the showcase were created from moss.
The texts and the slogan were created by cutting wooden letters.
The red big company logo in the middle of the showcase is lacquered.
Tūtohu: Sustainability, Window Display, Showcase, Green, Clay, Drought
Hangarau Whakanao: The dryland was made from clay and it “sundried” for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik’s attitude about the environment, 98.2% of the display design was created from sustainable and organic materials.
Wero Hoahoa: The most challenging part was the soil background. The dry land was made from clay and it "sundried" for a week to give the fissured appearance. For the design, a local clay artist has worked on the process for over 2 weeks. To demonstrate Arcelik's attitude about Eart, 98% of the display design was created from sustainable & organic materials.
Whakaaweawe: The hope of a small green plant emerging from dry soil is a great source of inspiration. A sustainable life is still possible if the importance given to the environment increases. It was thought that a design that give a clear message was necessary to say still have luck and invite this action.
Roanga o te Kaupapa: The project design started in April 2021 in Istanbul and finished in June 2021 in Istanbul, and was exhibited in Arcelik Store Kadikoy Istanbul in June 2021. The project was designed for environment day, which is June 5th and it is still on display for awareness.
Rerenga Mahi: Together with Arcelik, we aim to heal this world together with responsible production and consumption perspective. We'd like to inspire consumers to consume responsibly and join our activities to save Earth's recourses. If it will not happen in this way, we can't greener the land as we did in our retail showcase. This is the message that we aimed foır consumers.
Ngā Mema o te Rōpū: Arcelik-Visual Merchandiser Specialist: Miray Hazan
Arcelik: Emir Aktar
Gravity Design-Team Leader: Talat Semih Onal
Gravity Design-Sr. Designer: Mert Karaman
Gravity Design-Sr. Architect: Sabrican Sahin
Gravity Design-Project and Business Development Manager: Ekin Ekinci
Gravity Design-Jr. Designer: Zeynep Cemre Ordu
Gravity Design-Jr. Designer: Evrim Koruyan
Gravity Design-Jr. Designer: Selin Elaldi
Gravity Design-Procurement Specialist: Alper Aksoylu
Gravity Design: Bora Hatunoglu
Whakamana Whakaahua: Image #1: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #2: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #3: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #4: Creator (Renderer / Sr. Product Designer) Mert Karaman, Environment Day, 2021.
Image #5: Photographer Sabrican Sahin, Environment Day, 2021.