Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai by Di Song, Huicong Hu and Jie Yao

Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai by Di Song, Huicong Hu and Jie Yao is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

RinoAtanga· 2022

Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai

by Di Song, Huicong Hu and Jie Yao

Client: Harbin Institute of Technology, Shenzhen

A' Design Award Rino Winner in Atanga Category

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Verified Award Winner

Verify Award Status for #135845

View at A' Design Award Press Release Award Badge

Colors

The Design

About Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai

Kōrero Pukapuka: Ko te Magic Fitness he taupānga whakapakari tinana taakaro mō ngā wātea waea me ngā wati atamai. Ka āwhina te taupānga i ngā kaiwhakamahi ki te hanga i ngā tikanga korikori tinana ā-rā. Ko ngā whanonga hauora e tuhia ana e ngā pūrere ka hurihia hei kaha makutu i roto i te tākaro. Ka whakapiki te kaha makutu i te taumata o tētahi āhua makutu, ā, ka whiwhi moni koura hoki. Ka taea te whakamahi i ngā moni koura ki te hoko taonga, ki te whakarerekē kākahu, me te tautoko i ngā kaupapa aroha pono. Ka whakatakotoria e ngā kaiwhakamahi ō rātou whāinga whakapakari tinana, ka tirohia te ahunga whakamua ā-wiki, ā-marama hoki, ā, ka tohatohangia ngā ia hauora ki ētahi atu kaiwhakamahi. Ko te whāinga o te hoahoa he whakapiki i te hihiko ki te mahi korikori tinana i ngā wā katoa.

The Recognition

About the A' Design Award Rino

Ko Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Magic Fitness Kaupapa Matua: Taupānga Pūkoro, Taupānga Wati Atamai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Magic Fitness is a gamified fitness habit-building application for smartphones and smartwatches that aims to improve users' daily physical activity levels. It adopts the game form of education simulation, and transforms users' healthy behaviors into magic energy in the game to cultivate magic avatars. Users can also donate magical energy to real-world charities, which uses gamification to let users enjoy the fun of exercise and develop healthy habits.
Dimensions & Packaging: Designed for the iOS and watchOS System
Tags: Interface Design, Gamification, User Experience
Production Technology: Illustrations were designed in Adobe Photoshop CC, Illustrator CC, and Figma.
Design Challenge: The biggest challenge is how to better apply gamified design methods to application to increase user motivation to exercise. Our primary goal is to satisfy users' preferences and needs, so we conducted many in-depth situational interviews and analysis. At the same time, we read a large number of relevant works on gamification design, combined the gamification theory of DMC with user needs, and finally summarized four gamification design methods most suitable for the target scene.
Research: Through in-depth interviews with target users, this design study extracts relevant design needs to understand users' needs for healthy behavior-building, daily exercise habits, preferences for game forms and design inspiration. After demand analysis, the system concept statement is formed. Based on the gamification theory of DMC and user needs, four gamification design methods of education simulation, quantitative data feedback, task and reward, and social interaction are summarized, and the information architecture diagram and low-fidelity interaction model are produced as the results of conceptual design. After that, the application prototype is tested for usability and the design is optimized based on the evaluation results.
Inspiration: There are many users who want to form the habit of exercise but are busy with work and study. They have strong demand for exercise but have low motivation for exercise. Smartwatches currently on the market can record users' movements around the clock, but the incentive level is low. Therefore, this application combines the advantages of gamification and smartwatches to encourage users to achieve fitness goals and develop healthy habits.
Project Duration: The project started in October 2021 and finished in January 2022 in Shenzhen.
Operation Flow: When opening the application for the first time, users can select their avatars and set fitness goals based on their current physical health. On the home page, users can view the current status of the avatar and interact with it. The state of the avatar is synchronized with the state of the user in real life, they work synchronously and exercise synchronously. So when the avatar works too long, it will remind the user to stand up and have a rest. At the same time, the home page shows the progress of the user's health goal today, every health behavior will increase the magic energy, so that the avatar can upgrade and earn gold coins. The higher the level, the faster you earn coins, which can be used to buy items, change costumes, and donate to charity events. On the overview page, users can see their overall fitness status for a week or a month. On the community page, users can communicate with other users and share their health trends.
Team Members: Student: Di Song
Faculties: Huicong Hu
Jie Yao