Y3 Neue Omaoma by Refaeli Ma is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Hū, Tūru me ngā Pūtu Competition Category.

ParahiHū· 2022

Y3 Neue Omaoma

by Refaeli Ma

Client: Refaeli Yaofei Ma

A' Design Award Parahi Winner in Hū Category

42,838

Verified Award Winner

Verify Award Status for #136186

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Y3 Neue Omaoma

Ko te Y-3 Neue ka pakaru ki nga tikanga tuku iho i roto i te ahua me te mahi. He mea whakakakahu ki te reera Ōrite matatau me nga hononga horihori, kawe mai i te whakamarie i te wa e tutuki ai o hiahia whakangao. Ka awhina a Y-3 Neue ki te kaihoroi kia pai ake te taunekeneke me nga hu. Ka mahi tahi te wahi muka waro me te riu hangai ka timata mai i te taha taha o raro, ka piki ki runga i nga hikoi ka wehe ki nga ahunga e rua. Ka mahi tahi nga wahanga e rua ki te pupuri tika i te rekereke o te kaikawe me te aukati i te kopikopiko o te rekereke i te wa e oma ana.

The Recognition

About the A' Design Award Parahi

Ko Y3 Neue Omaoma te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Y3 Neue Omaoma he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Y3 Neue Omaoma i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Y-3 Neue breaks with tradition in both form and function.
Equipped with advanced Equal gel and artificial ligaments, bring comfort while meeting your athleisure aesthetic needs.
Dimensions & Packaging: Prototype: Men size 10 (10 11/16)
Tags: footwear design, y-3, blue, gym, treadmills, keyshot, solidworks, sewing, running, user research, trend research, design strategy, concept development, creative thinking, cmf design, market reasearch
Production Technology: Equal Gel; Y - Artificial Ligament; a layer of carbon fiber on top of the insole; Hand made upper with leather and breathable mesh; 3D cast outsole with tracking pattern
Design Challenge: Identifying the needs of each runner can be very difficult. Treadmill injury to the knee is a very complex process, during which there are many uncontrollable factors. I spend a lot of time studying anatomy knowledge. Prototype production and testing is another difficulty. Model-making methods include vacuum Form, 3D Printing & Casting, hand Sewing, and Clay Modeling.
Research: Expert Interview: Orthopaedic Doctor from Peking University Third Hospital; Owner of Makerfit Studio; Trainer of Makerfit Studio; Sales Assistant Nike; Sales Assistant of Run With Us; 3 Professional Trainer and 15 Runners
Inspiration: Treadmills provide a simple, effective aerobic workout. A staple of commercial gyms, treadmills have also become one of the most popular exercise equipment machines. Most people go to the gym in order is to maintain a healthy lifestyle through exercise. Another reason is to lose weight and transition into a healthy lifestyle. Some people find a community at the gym, and they value the social interactions they have there.
Project Duration: The project started in 2018 and finished in 2020 (Los Angeles).
Operation Flow: Y-3 Neue helps runner interacts with the shoes better than ever. A layer of carbon fiber cooperates with the artificial ligament started from the bottom lateral side, going up across the insteps then separating into two directions. The two pieces work together to hold the runner's heel properly and prevent the abnormal ankle twist during the running. The ergonomic curve of the insole would provide extra support for the arch. While heel landing on the treadmill surface, the impact pushes the gel extending to the medial side to prevent overpronation.
Patents: Pending
Team Members: Lead/Sole Designer: Refaeli Yaofei Ma
Image Credits: Refaeli Yaofei Ma