Nomi Mahjong Te Mahi Matua: Huinga Mahjong by Nio Life

Nomi Mahjong Te Mahi Matua: Huinga Mahjong by Nio Life is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.

ParahiTaonga Tākaro· 2022

Nomi Mahjong Te Mahi Matua: Huinga Mahjong

by Nio Life

Client: NIO Life

A' Design Award Parahi Winner in Taonga Tākaro Category

33,420

Verified Award Winner

Verify Award Status for #136346

View at A' Design Award Press Release Award Badge

Colors

The Design

About Nomi Mahjong Te Mahi Matua: Huinga Mahjong

Kōrero Pukapuka: Ko te Nomi Mahjong he huinga mahjong i hangaia mō te taakaro tēpu Hainamana o mua. Ko ngā papa e whakamahi ana i te tūāpapa pango me ngā taipitopito kikorangi, i tangohia mai i te kāhui tae o te waitohu Nio, hei hanga āhua rerekē tino kaha. Ka puta ngā āhua o te kaiāwhina mātau a Nomi i roto i ngā momo āhua maha i runga i ngā papa. Ko te papa kotahi ira e whai āhua ana i a Nomi, ā, ko ngā papa kōhue kaho e ahu mai ana i te reta I i roto i te ingoa Nomi. Ka hangaia ngā papa mai i te merāmini taumaha teitei, ngā mataono mai i te whakarewa, ā, ko ngā kēmu mai i te uku. Ko te pouaka rokiroki kawe he arai retireti tōna hei whakauru wawe.

The Recognition

About the A' Design Award Parahi

Ko Nomi Mahjong Te Mahi Matua: Huinga Mahjong te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Nomi Mahjong Te Mahi Matua: Huinga Mahjong he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Nomi Mahjong Te Mahi Matua: Huinga Mahjong i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: With a geeky black color base, NOMI mahjong redesigned the traditional mahjong tiles to appear affable and high-tech-ish. Combining the traditional Chinese table game with NOMI, which is the warmest AI tide brand in th human world, gives the traditional national treasure mahjong a distinctive technological fashion.
Dimensions & Packaging: 345*175*84mm
Production Technology: Mahjong material: high GSM Melamine
Dice material: alloy
Chips: clay
Design Challenge: It’s challenging to fit in with the NIO design philosophy. Therefore, through combining the sense of technological intelligence and affinity, the design aims to enhance brand recognition and meet the needs of target consumers.
Research: In China, Mahjong is a popular traditional table game. This innovative model of Mahjong card pattern integrates a NOMI intelligent AI assistant and the color of NIO automobile. 1 Dot is in the shape of NOMI, and Bamboo tiles are evolved from the the letter I in NOMI.
Inspiration: Inspired by the NIO intelligent assistant NOMI and the NIO brand color scheme, the design incorporates NOMI of various forms into the tiles. The blue color scheme derives from NIO brand color, providing a high contrast visual effect and creating a tech atmosphere through the contrasting color of black and blue.
Project Duration: Opening of the project in 2019/6, first light offering in 2021/5.
Operation Flow: The storage box is portable and can quickly store mahjong tiles because of its sliding lid design.
Team Members: NIO Life