Divergence Mahi Matua: Puninga Tākaro by eMotionLAB

Divergence Mahi Matua: Puninga Tākaro by eMotionLAB is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.

ParahiTaonga Tākaro· 2022

Divergence Mahi Matua: Puninga Tākaro

by eMotionLAB

Client: eMotionLAB Ltd.

A' Design Award Parahi Winner in Taonga Tākaro Category

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Verified Award Winner

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Colors

The Design

About Divergence Mahi Matua: Puninga Tākaro

Kōrero Pukapuka: Ko Divergence he puninga kēmu kāri reorua hei ako i te whakaaro hoahoa. E whakarato ana te puninga i tētahi huarahi ngāwari, whakahari hoki mā ngā tauira tīmatanga me ngā rōpū auaha ki te whakaharatau i te tukanga mā roto i te tākaro whakaari-korero, taunekeneke, mō te 1.5 haora te roa. Ka mahi tahi, ka whakataetae hoki ngā kaitākaro ki te whakatika i tētahi wero e aro ana ki te kaiwhakamahi mā te whakamahi i ngā tikanga matua. E tika ana a Divergence mō te toru ki te ono kaitākaro, ā, kei te wātea i ngā momo tinana me ngā momo tāngo-iho, me ngā ataata whakauru hei tautoko. Ko ngā kāri āhua kua whakaahuatia e whakatenatena ana i te pohewa me te kōrerorero.

The Recognition

About the A' Design Award Parahi

Ko Divergence Mahi Matua: Puninga Tākaro te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Divergence Mahi Matua: Puninga Tākaro he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Divergence Mahi Matua: Puninga Tākaro i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Divergence is a bilingual game kit to provide fun and easy way for entry-level learners and creative teams to pick up the process via an interactive, storytelling focused gameplay of about 1.5 hours, guiding players to collaborate and compete to solve a user-centric challenge by practicing essential techniques. The game kit was created as card-based design available in physical and downloadable versions, along with supporting introduction videos.
Dimensions & Packaging: 154mm (w) x 112mm (d) x 50mm (h)
Tags: design thinking, gamified tool kit, card game
Design Challenge: Divergence is a card-based storytelling game for 3-6 players to practice quick ideation techniques. The design language uses juxtaposing visual elements to spark players’ imagination and conversation – eg contrast bright-coloured illustrations set on a calm backdrop; pair geometric, linear forms with hand-drawn effects; use pure but exaggerated human figures to challenge user’s usual perspectives.
Inspiration: IDK wanted a gamified toolkit and goodies designed for young adults and educators to learn key design thinking skills quickly, or run short facilitated workshops, normally taking hours. The toolkit should appeal to young, professional audience in its gameplay, content, and graphic design, and should encourage creative brainstorming with peers by providing a balance of inspiration and information.
Project Duration: The project started in January 2021 and launched online in January 2022.
Operation Flow: First, players will be inspired by a set of beautifully illustrated deck of character cards that evoke imagination and conversations. Players will craft a narrative for their character through dialogue as a group. In the second stage, players will use the next set of cards to come up with strategies and innovative ideas to solve the character’s problems. In the third stage, players will pre-pitch their idea to other players and receive points and feedbacks. In the final round, players will refine and present their best solution to the group.
Patents: Hong Kong Design Centre
Team Members: Creative Director: Mandy Tsang
Art Director: Kat Luk
Project Manager: Christy Chan
Illustrations: Ivy Sin
Graphic Design: Charmian Cheung, Helen Cheung
Packaging Design: Helen Cheung, Charmian Cheung
Script writing: Wilson Lui
Animation: Stephanie Ng, Steven Chan, Hazel Huang, Kai Yeung, Man& Yiko@MorningGiants
Sound Design: Anthony Liu
Game Design: Hong Kong Design Centre, Press Start Hong Kong
Image Credits: Hong Kong Design Centre