Baidu Mahi Matua: Taupānga Mahere Kaupapa by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Baidu Mahi Matua: Taupānga Mahere Kaupapa by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Parahi in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

ParahiAtanga· 2022

Baidu Mahi Matua: Taupānga Mahere Kaupapa

by Ying Li, Yongzhi Ji, Meng Xu and Yang Zhang

Client: Baidu Online Network Technology (Beijing) Co., Ltd

A' Design Award Parahi Winner in Atanga Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Baidu Mahi Matua: Taupānga Mahere Kaupapa

Kupu Pukapuka: Ko Baidu Thematic Map he taupānga mahere pūkoro mō ngā waea atamai Android me iOS. E whakaatu ana te taupānga i ngā mōhiohio mahere i tīpakohia mō ngā rōpū kaiwhakamahi rerekē, i runga i te wā, te wāhi me ngā kōtaha kaiwhakamahi. Ka hono ngātahi ngā āhuatanga tangata, matawhenua me te hapori, ka whakaatuhia ngātahitia, nō reira ka kitea wawetia ngā ratonga tata me ngā kaupapa o nāianei. Kua whakakotahitia ngā mōhiohio mahere whakaahua ki te kuputuhi i runga i te mata mō te pānui ngāwari. Ka whakamahia te atamai horihori me ngā raraunga nunui hei whakaritenga i te whakaaturanga mō ia rōpū. Ko te whāinga ko te whakaiti i te kaha o te rapu me te tautoko i te ako, te haerere me te tūhuratanga o ia rā.

The Recognition

About the A' Design Award Parahi

Ko Baidu Mahi Matua: Taupānga Mahere Kaupapa te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Baidu Mahi Matua: Taupānga Mahere Kaupapa he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Baidu Mahi Matua: Taupānga Mahere Kaupapa i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Being the bridge between people and environment, the map helps the people understand the environment better and provides various services depending on AI technologies. We created thematic maps based on its understanding of dynamic environment, hot social issues and user classification, provides one-stop life services to different groups, and endows users with the exclusive ability of living, traveling and exploration
Dimensions & Packaging: The application is designed for all Android and iOS smart phone sizes.
Tags: Phone, Map app, GIS, AI, UX, UI
Production Technology: Application is available on the market for both iOS and Android users, based on AI & big data capabilities to draw effects that are more suitable for different segments of population
Design Challenge: In the increasingly complex living environment, users shoulder more cognitive burden and decision-making cost. The major challenge facing us is how to select the information from the massive environment data that users are really interested in. Therefore, we have developed the personas of users based on big data, and it realized the ability of personalize and intelligently display information services to users.
Research: We have collected user demands for the map and searched the exploration direction through questionnaire, user interview and desk study. By means of the questionnaire for and telephone interview with university users, we have studied and determined these users’ demands, concerns and expectations for the map, and found that these users are demanding for more details in local environment.
Inspiration: Map information has many complex attributes user groups have various requirements on map based on diverse scenarios, resulting in high target search costs. With highly target-oriented thematic maps, combined with the characteristics and habits of specific user groups and designed according to the understanding of the environment, current affairs and user stratification, we can provide users with more convenient travel services.
Project Duration: The project was launched 2021 and the released version was available in September 2021. The software is updated online. The development team are in Beijing.
Operation Flow: The thematic map features the light and beautiful visual display, and flexibly integrates the graphical information of the map with text information on the screen. College users can understand the environmental characteristics of a location easily through the image, rapidly acquire information on services and hot events nearby based on interactive operations, and communicate with each other on hot events. This map brings them efficiency, pleasure and convenience in study and life
Team Members: YingLi,Yongzhi Ji,Meng Xu,Yang Zhang,Changlong Liu,Linlin Pan
Image Credits: Copyrights belong to Baidu Online Network Technology (Beijing) Co., Ltd.2020