Fresh Kaupapa Matua: Taupānga Pūkoro by Deyin Zhang is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Hua Toitū, Kaupapa me te Hoahoa Kākāriki Competition Category.
RinoHua Toitū· 2022
Fresh Kaupapa Matua: Taupānga Pūkoro
by Deyin Zhang
Client: Zhejiang University
A' Design Award Rino Winner in Hua Toitū Category
Verified Award Winner
Verify Award Status for #139753The Design
About Fresh Kaupapa Matua: Taupānga Pūkoro
Kōrero Pukapuka: He taupānga pūkoro a Fresh i hangaia hei whakaiti i te para kai i roto i te kāinga. Ka mātakitaki a Fresh i ngā rārangi hoko hokomaha kia tuhia ngā kai kua hokona, ā, ka taea e ngā kaiwhakamahi te tāpiri i ngā taonga ki tētahi wharangi pūhita mariko. Ka aroturuki te taupānga i te roanga o te oranga o ia taonga, ā, ka tohuhia ngā hua ki ngā pouaka tohu kākāriki, kōwhai, whero anō hoki i runga i te toenga o te hōu. Ka āwhina ngā whakamaharatanga i ngā kaiwhakamahi kia kainga ngā kai i mua i tō rātou pirau. Ka whakarato anō a Fresh i ngā pūrongo para kai ā-wiki me ngā tatauranga whakarōpū e whakatenatena ana i te kai toitū. Kei te wātea te taupānga mō ngā pūnaha iOS me Android.
The Recognition
About the A' Design Award Rino
Ko Fresh Kaupapa Matua: Taupānga Pūkoro te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Fresh Kaupapa Matua: Taupānga Pūkoro he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Fresh Kaupapa Matua: Taupānga Pūkoro mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Due to the current situation of food discarding caused by overbuying and leaving in the refrigerator, this app was designed. The app will record the shelf life of food and distinguish the food with different shelf life in the refrigerator through green, yellow and red prompt boxes to avoid food discarding. In addition, the app provides weekly wasted food reports and cumulative statistics to educate users about sustainable consumption and reducing food discarding.
- Dimensions & Packaging
- Launched on IOS and Android
- Tags
- refrigerator assistant, app, sustainable consumption, reduce food waste
- Production Technology
- People can use this app to scan supermarket shopping lists to get food purchase records and add food to the app. App will track the shelf life of food and remind people to avoid aliment wasting. In addition, the application also provides weekly waste food reports and cumulative statistics to educate users on sustainable consumption and reduce aliment discarding.
- Design Challenge
- When this app is fully technically feasible, the only challenge is how to call on more people to use this app. We use visual graphics with a sense of design and differentiated prompt boxes to remind users. To be sure, the more people use this app, the less food will be wasted.
- Research
- With the development of material conditions, people used to overbuying food and forget the them in the refrigerator, resulting in a huge discarding of food. Based on this huge social problem, several extensive interviews was conducted with Chinese community residents, surveying their shopping and food storage in their refrigerators. After many discussions and user interviews with students majoring in design at Zhejiang University, the app was finally designed to skillfully educate users about sustainable consumption and reducing food discarding.
- Inspiration
- It is estimated that a third of all food produced each year, equivalent to 1.3 billion tons of food worth about 1 trillion U.S. dollars, ends up rotting in consumer and retailer trash bins or spoiled by improper transportation and harvesting.Sadly, people get in the habit of buying too much aliment, or forgetting to eat it before its sell-by date, leading to huge aliment discarding.
- Project Duration
- This project started in January 2022 in Hangzhou, China, and it is still under developing.
- Operation Flow
- First, scan the supermarket shopping list with the app, and the screen will get the purchased food. Users can drag specific foods to the "my fridge" page. App will actually record the shelf life of food and distinguish the different shelf life of food in the refrigerator through green, yellow and red prompt boxes to remind to avoid wasting. In addition, the application also provides weekly waste food reports and cumulative waste food statistics to educate users on sustainable consumption and reduce aliment waste.
- Team Members
- Creative Director: Deyin Zhang
Designer: Yao Wang
Designer: Chengyi Shen
Programmer: Zhitong Cui
Programmer: Hebo Gong
Designer：Xiyuan Zhang
Tutor：Shijian Luo
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