Imaginator Kēmu Kāri Whakaaroaro by Neringa Orlenok is a highly esteemed winner of the very prestigious 2022 A' Design Award Hiriwa in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.
HiriwaTaonga Tākaro· 2022
Imaginator Kēmu Kāri Whakaaroaro
Client: Innospark
A' Design Award Hiriwa Winner in Taonga Tākaro Category
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- Verified Award Winner
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The Design
About Imaginator Kēmu Kāri Whakaaroaro
Ko Imaginator he kēmu kāri i hangaia hei whakatenatena i te whakaaroaro me te kōrerorero. Kei roto i te putunga kāri e 50 ngā kāri, 60 mā te 90 mirimita te rahi, kua tāia ki ngā tae katoa ki runga i te papa kāri, ā, kua kōpakina ki roto i tētahi pouaka pepa mangu mātotoru. E rua ngā taha o ia kāri. Ko tētahi taha e whakaatu ana i tētahi whakaahua waitara motuhake mō ngā kēmu hononga. Ko tētahi taha kei reira tētahi pātai mō te whakaaroaro me te hinengaro tipu. I tēnei tuatahi i tuhia ngā whakaahua ki te pepa, kātahi ka tuhia anōtia ā-ringa ki te pene matihiko. Ka taea e ngā kaitākaro te whakatakoto i ā rātou ake ture, ā, e tika ana ngā pātai mō ngā tamariki me ngā pakeke.
The Recognition
About the A' Design Award Hiriwa
Ko Imaginator Kēmu Kāri Whakaaroaro te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Imaginator Kēmu Kāri Whakaaroaro he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Imaginator Kēmu Kāri Whakaaroaro he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Every deck of Imaginator cards includes 50 questions for those who dare to imagine and grow. Each card has a unique abstract design, representing our inner world of dreams, experiences, stories, and ideas. All questions are centred on imagination and growth mindset. They will make you laugh, think, wonder and dream.
- Dimensions & Packaging
- 50 cards 60 x 90mm in size, Cardboard, Full-Color Printing. Box: thick black paper, sticker in the front and back.
- Tags
- Creative thinking, growth mindset, creative toys, educational toys for kids, imagination, educational design
- Production Technology
- Cards were made in mixed technique. First sketches was made on paper then redrawn by hand with digital pencil on screen. All images were edited and prepared for high quality printing.
- Design Challenge
- The biggest chunk of time was used to create and perfect 50 cards where every card is different. After all illustrations where done in line, another challenge was to bring life and colours to grab attention so it would be interesting to look at and inviting to play. Printing and production the final product took some time to find the most suitable combination solution and to find partners who can provide high quality prints.
- Research
- A lot of questions and visual data was gathered together and discussed. Questions were raised about what is essential and what should be different and unique in this product. Both sides of the cards are equally important so research contributed to the creation of unique game. One of the kind scenario where even the rules can be made by the player itself.
- Inspiration
- The idea to create Imaginator cards as they are came from lack of abstract visual games that are understandable for kids and interesting mind-bending for adults. Graphic compositions are dreamy and unique. They were created consistently by adding figures that have the same style and technique, but vary by its’ meaning and message. This principle triggers different strings of players that bring various associations unique to each person.
- Project Duration
- The project started in January 2021 and finished in July 2021 in Vilnius, Lithuania
- Operation Flow
- Each card has two equally important sides. The abstract images on one side are designed for imagination and association games. The questions on the other side are dedicated to inspire easy, funny, and deep, even philosophical, conversations with your family or friends. Foster your imagination and growth mindset! You are free to create the rules of the game yourself. Take your time and don’t rush to answer too quickly. Imagination needs time to “kick in”. It will be curious to see how you beat the challenge of un-seeing the first association! Will you be able to see a flower bud if you first see a dolphin breaking waves? One of the games is "Fun and deep conversations": Pick a card, read the question aloud, dream for a few seconds and answer. Let the others get their answers too. The more versions of the answer, the more it’s interesting! When everyone has spoken, draw another card. The questions are designed to be suitable for both children and adults. There is no one right answer. Some answers will make you laugh to tears, others will make you think about yourself and will inspire you to go after your dreams. And don’t be surprised if the little players outshine the adults in their imagination!
- Team Members
- Designer: Neringa Orlenok
Product Developer: Vita Markevičiūtė - Image Credits
- Image #1-5: Photographer Karolis Milaševičius
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