Open Your Eyes Mahi Matua: Whakaahua Toi by Michael Liebert

Open Your Eyes Mahi Matua: Whakaahua Toi by Michael Liebert is a highly esteemed winner of the very prestigious 2022 A' Design Award Rino in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

RinoWhakaahua· 2022

Open Your Eyes Mahi Matua: Whakaahua Toi

by Michael Liebert

Client: Michael Liebert Photography

A' Design Award Rino Winner in Whakaahua Category

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Verified Award Winner

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Colors

The Design

About Open Your Eyes Mahi Matua: Whakaahua Toi

Kupu Pukapuka: Ko Whakatuwherangia Ō Kanohi he raupapa whakaahua toi e whakamahi ana i te kōpaki kirihou hei taputapu ātaahua. I hangaia te āhua me te taputapu o te kōpaki e te hau me te aukati a te kaiwhakaahua. Ko ngā āhua ka puta e tohu ana i ngā tangata, i ngā kararehe rānei, he rite tonu ki ngā kapua o te rangi. He rerekē te āhua e kitea ana e ia kaimātakitaki, nō reira ka whakawhirinaki te raupapa ki te whakaaro ake a te tangata takitahi. I tāngohia ngā whakaahua ki Ateria ki te Tonga i te marama o Kohitātea 2022, mā te kāmera ā-momo waenga tirohanga teitei, i raro i te māramatanga taiao, kāhore he rama uira. I oti te mahi mati ki Wīana i te marama i muri mai.

The Recognition

About the A' Design Award Rino

Ko Open Your Eyes Mahi Matua: Whakaahua Toi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Open Your Eyes Mahi Matua: Whakaahua Toi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Open Your Eyes Mahi Matua: Whakaahua Toi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Michael Liebert was looking for a visual stylistic device which he finally found in a plastic wrap. The shape and materiality were created by wind and his resistance. The resulting figures, whether human or animal, depend on the viewers imagination. Similar to clouds in the sky. Imagination knows no limits.
Dimensions & Packaging: These photos were taken with a high-resolution medium format camera with natural light without flashlight.
Tags: artwork, photography, art, environment, nature, imagination, view, visual, figures, shape
Production Technology: Artwork for an independent art project
Design Challenge: For Liebert, a good photo needs a good idea first. Whether advertising campaign-, product-, landscape- or portraitphotos - before he presses the shutter button for the first time, the technical process is based on a creative concept. A concept that should also inspire the creativity of the viewers.
Research: Because of Liebert's curiosity for creative concepts, he enjoys working with advertising agencies, Creative & Art Directors. When composing the picture, however, one thing comes first for all the customers: the idea.
Inspiration: As a photographer, it is essential to see and discover. The content of a good idea and a visual stylistic device is an important part of the photographer‘s work.
Project Duration: The project started on an windy and very cold day in January 2022 in lower austria, and was finished digitaly one month later in Liebert's office in vienna, austria.
Operation Flow: The question "What do you see?" should be a stimulus for the viewers creativity and thats the job of a photographer.