In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru by Leung MukChi is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Kaupapa me te Hui Competition Category.
RinoKaupapa· 2023
In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru
by Leung MukChi
Client: Shenzhen Endess3 Culture Communication Co., Ltd
A' Design Award Rino Winner in Kaupapa Category
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- Verified Award Winner
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The Design
About In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru
Kōrero Pukapuka: Ko In Chali he whakaaturanga whakauru whakauru i hangaia mō te tohu inu tī a Chali. Ko te tī te kaupapa matua o te whakaaturanga, e whakaatu ana i ngā maunga, awa, tipu me ngā rau tī o Haina mā te whakaata mamati me ngā whakaturanga pā-whakapā. Ka neke ngā manuhiri i roto i te wāhi, ā, ka wheako i te whenua i roto i tētahi āhua whakauru. He pūnaha kakara e tuku ana i te haunga o te tī, nā reira ka mātakina te whakaaturanga mā te tirohanga, te whakarongo me te hongi. Ka honoa e te hoahoa te ahurea tī, te toi ataata me te ariā tohu ki roto i tētahi haerenga kotahi, tōtika tonu.
The Recognition
About the A' Design Award Rino
Ko In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a In Chali Kaupapa Matua: He Whakaaturanga Whakauru Whakauru mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This work is an immersive interactive visual exhibition for the tea drink brand called Chali. This exhibition takes tea as theme, presents China's mountains, rivers, plants and tea leaves in a dynamic and interactive way, deeply embodying the tea culture spirit. When audience enters the exhibition space, they can experience the landscape of China in an immersive way, and the space also emits the tea fragrance through the fragrance system, fully expresses the East beauty through visual, auditory and olfactory senses. This work perfectly integrates tea culture, visual art and brand concept .
- Tags
- Digital media art, Projection mapping, Motion design, Somatosensory interaction.
- Research
- The water of origin In artistic conception scene, In the Chinese character " tea", "human" stroke is between the stroke " grass" and " wood", meaning human in the nature, It is also the meaning of Chinese tea culture.
- Inspiration
- With the core concept is "The rivers and mountains are embedded in the tea", the digital immersive projection and touch-sensitive, audio-visual interactive installations create a field goes beyond the space and time, inviting the viewer to step on a boundaryless journey of shape, hearing, visual, smell and touch.
- Project Duration
- May 20, 2021 at K11 in Guangzhou, Guangdong, China
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