Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki by Baidu Online Network Technology Beijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Hangarau Pārongo Competition Category.
RinoHangarau Pārongo· 2023
Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki
by Baidu Online Network Technology Beijing
Client: Baidu Online Network Technology. Beijing
A' Design Award Rino Winner in Hangarau Pārongo Category
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- Verified Award Winner
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The Design
About Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki
Kuputuhi Pukapuka: He taupānga ratonga kiritaki mātau a Aifanfan IM mō te tautoko hoko i muri i te ipurangi. Ka whakaratohia e te taupānga te āwhina whakauru, te whakapai haere tukanga, me tētahi kaiāwhina AI hei whakamāmā i te whakawhitiwhiti kōrero rua-ahunga i waenga i nga kaimahi ratonga me nga kaihoko. Ko te whakaurunga waihanga-maha, tae atu ki te kāmera me te reo, ka mōhio ki nga reo kē me nga mita kōrero hei whakaheke i te paepae whakauru. Ka tātaritia e te kaiāwhina AI nga āhuatanga kare-ā-roto o roto i te kuputuhi kōrerorero i te wā tūturu, ā, ka tūtohu i tētahi ihirangi urupare tere. Ka whakamahia te mōhio reo, te mōhio whakaahua, me te tukatuka reo māori.
The Recognition
About the A' Design Award Rino
Ko Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Aifanfan IM Kaupapa Mahi Matua: Taupānga Ratonga Kiritaki mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A smart customer service system with a series of optimization tools for customer service and consumers, such as input assistance, process optimization, and AI assistant, aiming to simplify the two-way communication process of both ends, provides more reliable security and protection, and supports multi-device and multi-scenario input switching, making the communication process easier and more convenient.
- Tags
- Customer service system, Program, Online customer service, After-sales service, AI technology
- Production Technology
- It uses the leading AI technologies of Baidu, such as speech recognition, image recognition, and natural language processing.
- Design Challenge
- The challenge in this project research is to optimize the two-end process. In the design process, it is necessary to balance the two-way needs of customer service and users, so that the process optimization of one end does not impose burden on the other. Therefore, the application is developed based on the pain points of users and customer service through various investigation methods.
- Research
- The application is developed through conducting questionnaire survey by the design team based on a multi software customer service system, collecting objective problems with the current intelligent customer service system, and analyzing user sentiment, usage scenarios and current design trends.
- Inspiration
- As online service platforms develop, the growth of online customer service has been achieved. However, due to the digitalization, many users who are not familiar with smart devices face problems in online communication, making it hard to obtain good after sales service. The complex flow of data and information and text descriptions cause problems to customer service. The application aims to meet the needs of both ends, lower the threshold, and improve service efficiency and user satisfaction.
- Project Duration
- The project was designed and developed in Beijing in April 2021 and went live in China in October 2021
- Operation Flow
- Multi modal input methods, including camera and voice input, can recognize foreign languages and dialects to lower the input threshold. Users can search for corresponding keywords or key words through communication aids to better understand the meaning of sentences while talking. The equipped AI assistant can analyze the emotional factors in the dialogue text in real time, generate response statements, and recommend quick response content to users.
- Team Members
- Yuan Lu
Fengyang Wang
Yujie Shi
Yi Liao
Nuo Xu
Liying Li
Li Liu
Xue Luan
Tian Xie
Lu Gan
Yanyan Wei
Jingjing Luo
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