Hiriwa Mātauranga · 2023
Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako
- A' Design Award Hiriwa 2023 in Mātauranga
- CLIENT: Mirae-N
- Estimated Number of Design Views: 614,612
- Verification code 52293C1E33 · Verify this award
Colors
About Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako
Ko Ggaedok he tuakiri waitohu mō tētahi raupapa rauemi āwhina ako i te reo Kōrea. Ko te ingoa Ggaedok he kupu whakapoto nō te kīanga Kōrea Ggaewooja Dokhaeryuk, e pā ana ki te whakaoho i te māia me te mōhio ki te pānui. Ka whakakotahi te tohu i te ingoa me ngā tohu kōrero, i kōwhiria nā te mea he rite te āhua o aua tohu ki ngā orokati me ngā oropuare o te reo Kōrea. Ka whakamiramira ngā pēpa tae i ngā tae Pantone kua tīpakohia i ētahi wāhanga o ngā tohu kōrero, ā, mā te paninga kōhauhau ka nui ake tō rātou kitea. Ko ngā kiripuaki kua tāia ki te pukapuka kupu me te pukapuka mōhio ki te pānui ka whakahihiri i ngā ākonga.
About the A' Design Award Hiriwa
Ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ggaedok Waitohu Whakapapa mō ngā Rauemi Āwhina Ako he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- The design of GGAEDOK was made with the combination of the brand name GGAEDOK which is an acronym of GGAEWOOJA DOKHAERYUK that is meant to awake the confidence and reading comprehension ability in Korean and the quotation marks to present the visual wit and the intuitiveness the definition of brand and characteristic as a study supplement for Korean. The characters appear in the vocabulary book and the reading comprehension book each in order to provide fun factors to the students.
- Dimensions & Packaging
- Reading Comprehension
Frame 220 x 280 x 10mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 393C, PANTONE 310C, PANTONE 374C, PANTONE 529C
Vocabulary
Frame 188 x 257 x 11mm
Post Processing
glossy foil, half matte foil
Color
PANTONE 3385C, PANTONE 3572C - Tags
- Education, Print, Design, Branding
- Production Technology
- Color foils were used on the respective and important parts of the quotation marks that were used in the logo for the enhanced visibility and the harmonious look with other letters.
Particular color foils were designated by books in accordance with Pantone colors and the books were matte coated to maximize the effect of the color foil. - Design Challenge
- It was carefully discussed how to get attention from the students since it is a new book without any brand recognition.
Use of the quotation mark in the logo was carefully implemented graphically to avoid the clash with other letters so that GGAEDOK would be well read. - Research
- Visual creativity was sought after along with the intuitiveness to show the proper characteristic of (study contents) the book as a newly published book. Logo design that could be expanded to a graphic motif was sought after instead of just a logo. Character of Mulreong was created with the cooperation with 52works to provide entertainment and expectation to the students who have hard time studying due to the raised level of difficulty in Korean on Korean SAT
- Inspiration
- Quotation marks which have the similar shape with the Korean consonant and vowel in GGAEDOK were used in the logo graphic to show the characteristic of Korean and to be interestingly expressed.
- Project Duration
- The project was from August, 2022 to November, 2022 at MiraeN main office in Seoul and was published in November, 2022
- Operation Flow
- Brand identity was established with the utilization of quotation marks and it can be expanded with the logo or individually to be used as the graphic motif
The growing character was visually expressed to match the brand concept which is a study supplement with incremental levels
