Red Wave Tomokanga by Maiko Mochizuki and Rei Nishitani

Red Wave Tomokanga by Maiko Mochizuki and Rei Nishitani is a highly esteemed winner of the very prestigious 2023 A' Design Award Koura in Hoahoa Waihanga Whakaaturanga Hokohoko, Roto me te Whakaaturanga Competition Category.

KouraWhakaaturanga Hokohoko· 2023

Red Wave Tomokanga

by Maiko Mochizuki and Rei Nishitani

Client: Murayama Inc

A' Design Award Koura Winner in Whakaaturanga Hokohoko Category

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Verified Award Winner

Verify Award Status for #148376

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Red Wave Tomokanga

I whakauruhia te Ngaru Whero hei hanganga tomokanga mo te Whakaaturanga Toi Whakairoiro o te Ao 2022. Ko te tikanga ko te whero whai rawa i taea e te hangarau me te nekehanga o te ngakau e nekehia ana e ia. Ko te tae whero kaha me te ahua o te wai e tohu ana i te whakaaturanga whakaihiihi me nga whiriwhiringa pakihi kaha, kaua e mataku ki nga ahuatanga kare i puta mai i te Covid. I whakamahia ano te Ngaru Whero hei kaupapa hoahoa mo te waahi whakakitenga motuhake, nga tohu arahi, nga korero ipurangi, me etahi atu i roto i te waahi, ka whai whakaaro ki te kotahitanga hei whakaiti i nga manuhiri & #039; te ahotea o te neke haere.

The Recognition

About the A' Design Award Koura

Ko Red Wave Tomokanga te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Red Wave Tomokanga he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Red Wave Tomokanga i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Red Wave was installed as the entrance structure for International Graphic Arts Show 2022, a comprehensive international exhibition for the printing and related industries. The design combines the beauty of an artwork with the functionality of an entrance gate. The energetic red color and fluid form symbolize the exhibition, which is full of enthusiasm with active business negotiations, not fearing the stagnant conditions caused by the Covid.
Dimensions & Packaging: Width 27700mm x Depth 8440mm x Height 4000mm
Tags: Entrance, Gate, Registration, Exhibition, Printing industry, Red, Wave
Production Technology: We used a wrinkle-free fabric for striped molding which allows the graphic design to show through on both sides even printed on one side. The red colors are all slightly different and the lighting effects provide further color variation and movement. For the foundation of the molding, we used leased system products. The fabric served not only as decoration but also as a fixation for the foundation, minimizing the number of columns. This combines beauty with reduced environmental impact.
Design Challenge: The biggest challenge was how to define the presence of this entrance. What we imagined from the exhibition theme, "Venture into the innovation!" was that IGAS, where people's adventurous spirit intersects, is like an ocean, where visitors pass through great waves. Finally, through repeated trial and error in design, the dynamic and organically beautiful entrance design was produced by its combination of straight and curved lines.
Research: We researched and examined the design of the International Graphic Arts Show 2022 to preserve its brand. The annual entrance to the exhibition has a unique air about it, somehow unchanging despite its changing form. We focused our research on creating a continuous structure like the architecture of the Tokyo Big Sight: the venue of this event, and on integrating the conflicting shapes of straight and curved lines into a single form.
Inspiration: IGAS is a showcase of the rich colors created by advanced printing technology, and we felt that we should visualize this beautiful and functional aspect of it. "Red Wave" means the "rich red" made possible by technology and the "movement of our heart" that is moved by it. In the simple form of a series of straight lines, the entrance gate functionally expresses that it is a gateway to emotion by using a precise gradation of colors to create the brightest red in the center of the passageway.
Project Duration: Installed at Tokyo Big Sight for 5 days from November 24 to November 28, 2022
Operation Flow: Red Wave had a special presence because it was installed on the main street of Tokyo Big Sight, the venue for this show. Red Wave was used not only as the name of the entrance, but also as a design concept for the special exhibition area, guidance signs, online contents, etc. within the venue, giving it a sense of unity. This reduces visitors' stress of moving around.
Team Members: Maiko Mochizuki
Rei Nishitani
Image Credits: Image #1: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #2: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #3: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #4: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.
Image #5: Photographer / Kudo Original Photo.Co,.Ltd, Red Wave, 2022.