Peke ki te ihirangi
Pure Advance Flex Kūta Hiko nā Pure Electric

Ko te hoahoa Pure Advance Flex Kūta Hiko nā Pure Electric he kaitoa whakahirahira o te 2023 A' Design Award Pāratinamu i te Wāhanga Whakataetae Hoahoa Tūtei.


PāratinamuTūtei· 2023

Pure Advance Flex Kūta Hiko

nā Pure Electric

Kiritaki: Pure Electric

Kaitoa o te A' Design Award Pāratinamu i te Wāhanga Tūtei

1,416,446

Ngā Tae

Te Hoahoa

Mō Pure Advance Flex Kūta Hiko

Ko Pure Advance Flex he kūta hiko whakakopa i hoahoatia mō ngā haerenga tāone. Ka tū te kaieke i runga i te tū māori, e anga whakamua ana, me ngā waewae e wehe ana, e whai ai tētahi ekenga pūmau ake, whakahaumaru ake i tō te kūta o mua. Mā ngā āhuatanga whakakopa maha e taea ai te kūta te whakakopa hei mōkihi kōpiri hei rokiroki ki ngā wāhi iti, hei ngā haerenga waka-maha hoki. Ka mau te kūta i tōna ake taumaha i ia wāhanga o te tukanga whakakopa, nō reira ka taea te whakakopa me te whakatuwhera mā ngā pānga māmā noa. He anga konumohe i hangaia mā te whakaahua wai te tūāpapa, ā, i tīpakohia ia wāhanga kia noho māmā tonu te taumaha.

Te Whakamihi

Mō te A' Design Award Pāratinamu

Ko Pure Advance Flex Kūta Hiko te toa o te A' Design Award Pāratinamu, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa tino rerekē, ātaahua me te nui. Ko ngā toa Pāratinamu he whakamīharo o te waihanga, he taunakitanga mō ngā rohe o te auaha hinengaro, ā, e whakaatu ana i te tohungatanga me te mōhio kāore e taea te whakataurite o ā rātou kaihoahoa. E tūmanakohia ana ko ēnei hoahoa ngā mahi rongonui rawa e whakatau ana i te ātaahua o tētahi wā, e whai wāhi ana ki te oranga o te hapori, ā, e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaatu a Pure Advance Flex Kūta Hiko i te taumata tōtika o te hiranga, ā, e pai ake ai te ao i ōna āhuatanga whaihua. Ko Pure Advance Flex Kūta Hiko tētahi mahi i toa i te A' Design Award Pāratinamu e whakaoho ana i ngā hiahia, e whakahihiri ana, e whakamārie ana, ā, e kawe mai ana i te hari nui.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
Pure Advance Flex re-thinks how users ride and live with e-scooters. With rider experience and safety at the core of the design process, the product enables the rider to take a natural, forward-facing stance, with feet apart, delivering a more stable and comfortable ride compared to a traditional scooter. With multiple folding features, the Pure Advance Flex folds down into an ultra-compact package, perfect for storage in small urban spaces or maximum flexibility for multi-modal journeys.
Inenga & Pēketanga
Folded dimensions: 57(H) x 30(W) x 62cm(L). Mass: 16.2kg. Power: 500W rear motor (710W peak power). Maximum range: 40km. Water resistance: IP65 rated.
Tūtohu
scooter, electric scooter, folding, transport, mobility
Hangarau Whakanao
The Pure advance Flex is designed around a hydroformed, aluminium chassis. Design and material selection for every single component have been carefully considered to keep the scooter as lightweight as possible, while also providing reliable mechanisms and a solid ride quality. Patents have been filed for the intricate folding handlebar mechanism and the Pure Control steering system, which offers a stable and controlled riding experience.
Wero Hoahoa
While there have been many challenges during the development of the Advance Flex, none come close to the challenge of mass manufacture. It is one thing to create a prototype and hand fettle it until it is working smoothly, but this is just the beginning. To transition to a production line that produces category leading products time and time again requires an incredible understanding of tolerances, manufacturing processes and ultimately a great deal of trial and error.
Rangahau
Like many products, the Pure Advance Flex was designed and developed in secret and so creativity was required to validate design decisions... To give an example, during the early development of the product, the design team were tasked to carry an empty cardboard box with them while travelling. The aim was to define the maximum space package that would fit on all forms of public transport. Over time and over many journeys, the box evolved in size and shape until it would fit anywhere and everywhere it was taken. The box was used to set the size requirements of the scooter.
Whakaaweawe
The electric scooter offers riders incredible benefits: faster, cheaper, greener travel; but the design has remained untouched for years, with most manufacturers adding a battery and a motor to a scooter which is based on a child’s design. Pure Electric recognised the benefits of the category, but interrogated the design from the ground up to ensure it can better deliver on what an urban rider needs: safety, performance, flexibility.
Roanga o te Kaupapa
The Pure Advance Flex was designed in Bristol in the United Kingdom, and is manufactured in China. The idea was first conceived 6 months into the development of its slightly less flexible counterpart, the Pure Advance. Including this early work on the Pure Advance, the Advance Flex has taken just over 2 and a half years to develop, manufacture and distribute across Europe.
Rerenga Mahi
A smooth and controlled folding experience was the driving force behind most decisions during the development of the Advance Flex. Careful consideration has been made to ensure the scooter supports itself at every stage of the folding process. There is no need to support the weight of the product while bending over and the user can efficiently fold or unfold the scooter using clean and intuitive touch points.
Ngā Mema o te Rōpū
David Leonard

Kaitautoko

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