Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao by Patrizia Dottori

Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao by Patrizia Dottori is a highly esteemed winner of the very prestigious 2023 A' Design Award Hiriwa in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

HiriwaWhakaahua· 2023

Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao

by Patrizia Dottori

Client: PatIsHere

A' Design Award Hiriwa Winner in Whakaahua Category

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Colors

The Design

About Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao

Ko te kaupapa a te kaitoi e pa ana ki tetahi kaupapa i tenei ra kei te pokapū o te aro o te ao katoa i te taumata whakahaere me te taupori: te taiao. I roto i enei whakaahua ko te huānga tuatahi ko te hukapapa me tona rewa. I hangaia e te kaitoi na roto i te hurihanga chromatic mai i te pai ki te kino, e rite ana ki te kaupapa o te huringa, e tohu ana i te ahua rereke: ka ahi te huka, ka huri nga kapiti hei puia. He kāhua hou e whakaatu ana i te raru ma te tātari i te Perito Moreno Glacier.

The Recognition

About the A' Design Award Hiriwa

Ko Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Firebergs Series Cold 23 Ko Te Kaupapa Whakaahua Taiao he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Project on the environment with ice as the primary element and its melting. Made through the chromatic inversion from positive to negative, which coincides with the concept of change, representing an opposite reality, fire and volcano. A surreal journey of unsettling images to tell the Perito Moreno Glacier in an absolutely unique way.
Dimensions & Packaging: The print dimensions are 100 x 70cm. to which is added a 5 cm black frame of depth.
Some shots have been printed to be exhibited in various exhibitions, on warm photographic paper in order to enhance the colours.
Tags: climatecrisis, environment, water, fire, volcano, glacier, cracks, volcaniclava, meltingglaciers, photography
Production Technology: The images were taken with a professional camera, Nikon D200, then post-production was performed with Adobe Photoshop and Camera raw to achieve the chromatic inversion.
Design Challenge: To photographically represent environmental issues, I climbed up one side of the Perito Moreno Glacier. There I associated cold with heat, which is the element that melts ice. Thanks to the knowledge of printing techniques, I imagined the solution in the inversion from positive to negative: this is how the glacier becomes a volcano, its lava cracks and the photographic solution reflects its concept, focusing attention on possible solutions.
Research: The research concerns a new way of narrating the problem of the environment to bring users closer to looking at the issue from a different point of view. I verified the chromatic inversion method on the spot using a Nokia mobile phone that shot directly in the negative and then I took the images with the professional camera that I worked in post-production. During the exhibitions people were very attracted by the visual impact.
Inspiration: Inspired by the glacier itself, with its blue cracks becoming tongues of fire, volcanic lava. Representing Nature with surreal images and using chromatic inversion to emphasize the concept of "negative" both as a technical meaning and as a conceptual meaning.
Project Duration: The project was born at the end of 2007 on the Perito Moreno Glacier, Argentina. It is a work in progress on the environment. To date it has been exhibited in 2008 at the Tarahan-Azad Art Gallery in Tehran, in 2011 at the Centro Cultural Borges in Buenos Aires, in 2013 at the Italian Cultural Institute in Buenos Aires, in 2015 at Galleria Spazio 88 and at Studio Arte Fuori Downtown Rome. New images are currently being worked on.
Operation Flow: This work, divided into series to create a path of reading and imagination, immediately evokes a volcano. A closer look, for example in image n.1, where the water seems to enter the lava, or in the images of the Walls and Scraps Series, creates a doubt and the observer wonders whether it is a volcano or of other. In unfolding, the positive-to-negative reversal, where heat burns ice, faces the issue of the climate crisis.
Patents: Copyrights belong to Patrizia Dottori, Year 2008.
Image Credits: Image #1: Photographer Patrizia Dottori, FireBergs Series Cold 23, 2008. Image #2: Photographer Patrizia Dottori, FireBergs Series Cold 12, 2008. Image #3: Photographer Patrizia Dottori, FireBergs Series Scraps 2, 2008. Image #4: Photographer Patrizia Dottori, FireBergs Series Walls 2, 2008. Image #5: Photographer Patrizia Dottori, FireBergs Series Walls 5, 2008.