Gatorade x Go Rigo Kākahu, Taputapu Hākinakina by PepsiCo Design and Innovation

Gatorade x Go Rigo Kākahu, Taputapu Hākinakina by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Parahi in Hoahoa Pāpori Competition Category.

ParahiPāpori· 2023

Gatorade x Go Rigo Kākahu, Taputapu Hākinakina

by PepsiCo Design and Innovation

A' Design Award Parahi Winner in Pāpori Category

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Verified Award Winner

Verify Award Status for #149744

View at A' Design Award Press Release Award Badge

Colors

The Design

About Gatorade x Go Rigo Kākahu, Taputapu Hākinakina

Ko Gatorade x Go Rigo he kohinga kākahu me ngā taputapu hākinakina, arā i whakaritea mō ngā tangata eke paihikara, he mea whakaputa nui kua whakaritea kia iti noa te maha. I hangaia tēnei kohinga mā te mahi tahi a Gatorade rāua ko Go Rigo Go, ā, ko ngā moni i puta mai i ngā hokonga i tautoko i te Kura Paihikara o Los Yarumos i te rohe ki te raki o te Kāwanatanga o Antioquia i Colombia. Ko ngā hoahoa i whakaawea e ngā whenua o Colombia. Ka kitea ngā tohu maunga me te awaawa puta noa i ngā kākahu me ngā taputapu. E tohu ana ēnei āhuatanga i te kaha me te ngākaunui o ngā tangata eke paihikara i ia kiromita e ekengia ana.

The Recognition

About the A' Design Award Parahi

Ko Gatorade x Go Rigo Kākahu, Taputapu Hākinakina te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Gatorade x Go Rigo Kākahu, Taputapu Hākinakina he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Gatorade x Go Rigo Kākahu, Taputapu Hākinakina i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories available for a limited time only and supporting a social cause. Proceeds from the sale of Gatorade x Go Rigo Go! benefitted the Los Yarumos Cycling School, located in the northern area of the Department of Antioquia.
Inspiration: The team drew design inspiration for this collaboration from the beauty of the Colombian landscapes athletes explore as they navigate their cycling journey. The mountain and valley motifs woven throughout the Gatorade x Go Rigo Go! collection represents the passion and dedication that every cyclist devotes to each kilometer they ride, knowing there will be obstacles and challenges, but never losing sight of the goal of breaking through their own limits.

Read the Press Release