Sonder Moments Toi 3D Karu Kore by Flint Walk

Sonder Moments Toi 3D Karu Kore by Flint Walk is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

RinoWhakairoiro Rorohiko· 2023

Sonder Moments Toi 3D Karu Kore

by Flint Walk

Client: Chengdu Flint Walk Film and Television Technology Co., Ltd

A' Design Award Rino Winner in Whakairoiro Rorohiko Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Sonder Moments Toi 3D Karu Kore

Ko Sonder Moments he mahi toi 3D karu-kore mō te iwi whānui, e whakaatuhia ana i runga i te papa whakaahua matihiko i te rohe pokapū o Chengdu, Haina. E whakaatu ana te mahi toi i tētahi āhua nui rawa atu i hangaia mā te tuhinga rorohiko me te hangarau 3D karu-kore. Ko ngā huānga o ngā puawai, kōhatu mābara me te karaihe kua whakakotahihia ki ngā pānga matūriki i runga i ngā aerolite. Ka whakaaturia te mahi toi i runga i tētahi mata LED e 8K te tirohanga me te horahanga e 888 mita tapawhā. Ko te rahi nui e waihanga ana i tētahi pānga ataata kaha. Ko te āhua nui rawa atu e tohu ana i te mōhio ki te whaiaro me te kaha o te tangata takitahi.

The Recognition

About the A' Design Award Rino

Ko Sonder Moments Toi 3D Karu Kore te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Sonder Moments Toi 3D Karu Kore he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Sonder Moments Toi 3D Karu Kore mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Sonder Moments, is a naked-eye 3D public art piece showcased on the digital billboard in the central area of Chengdu, China. Through digital media and visual design, a surreal spectacle is created in the urban landscape, blurring the boundary between virtuality and reality. This public art piece allows the audience to experience the wonder of travelling through time and space right in the middle of the city center.
Dimensions & Packaging: With this naked-eye 3D public artwork, the team used Maya for the animation and Nuke for the visual effects. The colossus is displayed on a LED billboard with the resolution of 8K and size of 888 square meters. The team designed the piece with elements of flowers, marbles and glass and with particle visual effects on the meteorites.
Tags: Naked-eye 3D billboard, out-of-home advertisement, CG, digital art, public art, larger-than-life
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: We have come across the challenges of achieving both softness and hardness on the colossus with visual effects to manifest its ever-lasting life and engergy. Also we have made a lot of efforts when trying to create the pink grass, avoid distorsion and differentiate the Colossus II with Colossus I.
Research: As the internal exploration of the public emerged during the post-pandemic era, we decided to center our research around the emotional health and social well-being. The colossus in Sonder Moments is the ultimate embodiment of the strength of self-consciousnes, which aims to alleviate the anxiety around us and place emotional value onto the society with digital easthetics.
Inspiration: The ordinary and mundane human society in the modern world evolves into boundless universe on spur of moment, breathing into the art piece life and exuberance from a different time and space. Not only does the maximization of larger-than-life effect brings a strong visual impact on the audience, but the huge figure of the colossus also serves as a manifestation of the awakening of self-consciousness and the power of individuals.
Project Duration: Nov 18, 2022 - present, Chengdu
Operation Flow: Displayed in the public space of the city center, naked-eye 3D technology on larger-than-life objects provides captivating experiences. With live-action filming, visual effects, creative concepting and advanced rendering technology, we have helped achieve the brand equity and commercialization of products.