Rino Ratonga · 2023
Ecommuni Brochure Whakaahua Whāinga Matua: Te Hoahoa Ratonga Wheako Whakaaturanga
by Xi Zhu
- A' Design Award Rino 2023 in Ratonga
- Estimated Number of Design Views: 81,443
- Verification code 7514E211CE · Verify this award
Colors
About Ecommuni Brochure Whakaahua Whāinga Matua: Te Hoahoa Ratonga Wheako Whakaaturanga
Kupu Pukapuka: Ko te Ecommuni Brochure he hoahoa ratonga e taea ai e ngā manuhiri whakaaturanga te hanga pukapuka whakamōhio whaiaro. Ka kōwhiri ngā manuhiri i ngā taonga whakaatu i te wā o te whakaaturanga mā te pā atu ki ngā tāpirihanga NFC kua whakatakotoria ki te taha o ngā hua. Ka kohia ngā taonga kua kōwhiritia ki roto i te pukapuka mamati, ka taea te whakatika i roto i tētahi taupānga, tae atu ki ngā panonitanga whakatakoto, ngā tapanga me ngā tā iti. Ka hangaia te uhi mai i te ara tirotiro. Ka tāia te pukapuka ki runga i te pepa i te wā anake e wehe atu ana te manuhiri. Ka whakaitihia te para pepa, ā, ka tautokohia hoki e ngā raraunga kua kohia te umanga whakaaturanga.
About the A' Design Award Rino
Ko Ecommuni Brochure Whakaahua Whāinga Matua: Te Hoahoa Ratonga Wheako Whakaaturanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Ecommuni Brochure Whakaahua Whāinga Matua: Te Hoahoa Ratonga Wheako Whakaaturanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Ecommuni Brochure Whakaahua Whāinga Matua: Te Hoahoa Ratonga Wheako Whakaaturanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Press Kit
- Unique Properties
- It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
- Dimensions & Packaging
- Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
- Tags
- exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
- Production Technology
- The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
- Design Challenge
- How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
- Research
- Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
- Inspiration
- In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
- Project Duration
- Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
- Operation Flow
- Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
