Satoro Whakaahua Amiorangi by Chris Chung

Satoro Whakaahua Amiorangi by Chris Chung is a highly esteemed winner of the very prestigious 2023 A' Design Award Rino in Hoahoa Whakaahua me te Whakarereke Whakaahua Competition Category.

RinoWhakaahua· 2023

Satoro Whakaahua Amiorangi

by Chris Chung

Client: RedPeak

A' Design Award Rino Winner in Whakaahua Category

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Verified Award Winner

Verify Award Status for #150528

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Satoro Whakaahua Amiorangi

He raupapa whakaahua tēnei o Satoro, he amiorangi iti, i hangaia mō RedPeak. I tangohia ngā whakaahua i mua i te tukunga o te amiorangi ki te ōrapiti, i roto i tētahi āhuatanga e kaha nuitia ana ngā whakaahuatanga matihiko. Ko ngā papa mā e whakaatu ana i ngā taipitopito whakaharahara o te hoahoa, ā, ko te whakarite pae e homai ana i te ahua o te taumaha me te tū ake. He rerekē ngā whakatakotoranga, mai i ngā whakaahua tata o ngā wāhanga iti, tae noa ki ngā tirohanga koni-whānui o te waeine katoa. Ko ngā rerekētanga o te māramatanga me te atarangi e whakaatu ana i ngā tauira kei runga i ngā mata whakaata konganuku. I hangaia ēnei whakaahua i roto i ngā rā e rua ki Taipei, hei whakamahinga mō te matihiko me te tā.

The Recognition

About the A' Design Award Rino

Ko Satoro Whakaahua Amiorangi te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Satoro Whakaahua Amiorangi he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Satoro Whakaahua Amiorangi mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: RedPeak and Satoro realized a series of photographs that play with colors, proportions, and compositions to create dramatic and striking images that highlight the innovative nature of the product. White backgrounds showcase the design intricacies while the framing creates a sense of weight and presence, with compositions ranging from close-ups that reveal the details of the product to wide-angle shots that capture the entire engineering feat.
Dimensions & Packaging: Produced several works in different sizes for application on different uses.
Tags: Photography, Satellite, Space, Aerospace
Production Technology: Equipped with a powerful Nikon D850 camera and two lenses: a Nikkor 70-200mm f2.8 and a Nikkor 24-70mm f2.8, and aided by the advanced lighting capabilities of the Profoto Pro-11 with ProHead Plus, this unique photographic experiment captures the stunning contrast and interplay of light and shadow surrounding the satellite.
Design Challenge: To reveal the satellite’s technical marvel while facing the constraints of working with an invaluable piece of technology. The precious nature of the technology, combined with various types of reflective materials, presented challenges when lighting the surfaces. How might the team highlight the intricate technical details of a “not-an-everyday" object from various perspectives?
Research: The photographs reveal the raw and captivating intricacies of the satellite and its patterns as light dances across its gleaming metal surfaces. In this way, this project spotlights the incredible feats of technology humanity is capable of and demystifies the mysteries of space.
Inspiration: In a field dominated by digital renderings, RedPeak and Satoro wanted to capture the ephemeral essence of a small sat before its final destination in orbit. Inspired by the potential of small sats to redefine possibilities in space, the photographs play with contrasts in lighting, and proportions, spotlighting the possibilities of this small yet empowering technology.
Project Duration: Two-day shooting in Taipei.
Operation Flow: Satellite photography for digital and print applications.
Patents: Copyrights belong to Satoro, 2023.
Team Members: CEO: Silvia Yu
Creative Director: Chris Chung
BD Director: Raychard Huang
Senior Strategists: Nathan Liao, Lucas Willery
Account Managers: Peggy Lee, Jasmine Hung
Image Credits: Image Credits:
Client: Satoro Inc.
Agency: RedPeak
Production: Howard Chang, Andy Tsui