Espressionismo Floreale Whāriki by Laura Niubo is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Taputapu Competition Category.
ParahiTaputapu· 2024
Espressionismo Floreale Whāriki
by Laura Niubo
Client: Niubo
A' Design Award Parahi Winner in Taputapu Category
Verified Award Winner
Verify Award Status for #152183The Design
About Espressionismo Floreale Whāriki
Ko Espressionismo Floreale he kohinga whāriki e pā ana ki te hōkakatanga anō o te ora mā ngā putiputi. Mā te tae me ngā āhua āhuahanga, ka mau i ia hoahoa tētahi wāhanga whakatupu o te putiputi ki tōna āhua tino autaia. Ka whatu ngā whāriki mai i te whakakotahitanga rangatira o te wūru o Aotearoa me te hiraka mēkameka mā te tikanga tupu-ā-ringa. Ka ora mai i roto i ngā hoahoa e ono: Anther, Carpel, Filament, Leaf, Petal, Stamen. Ko te hoahoa o ia whāriki he rangahau tae me te āhua e puta ai te kare o tētahi nekenga pīataata, ātaahua, kaha hoki, pēnei i te āhua ake o ēnei putiputi nā te ao tūroa e whakatuwhera ana i te ora hihiri.
The Recognition
About the A' Design Award Parahi
Ko Espressionismo Floreale Whāriki te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Espressionismo Floreale Whāriki he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Espressionismo Floreale Whāriki i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Espressionismo Floreale is a rug collection about the rebirth of life through flowers. Using colors and geometric shapes, each artwork captures one natural reproductive part of a flower in its most abstract form. The design of each rug is a study of color and form that generates a sensation of a sinuous, elegant and forceful movement as these flowers own by nature. A powerful color expression elevates the viewer's imagination to a world in which color floods everything and brings them joy.
- Dimensions & Packaging
- They come to life through six different designs: Anther, Carpel, Filament, Leaf, Petal and Stamen. They start at a medium size and they are made to order. The overall sizes are between 2.20 x 2.40m and 2 x 3m. and the hair hight is 14 mm.
- Tags
- rugs, textile, furniture, color, geometry, abstract, decoration, home
- Production Technology
- The Espressionismo Floreale rugs are woven from a luxurious blend of New Zealand wool and vegan silk using the hand tufting technique. The artist’s manufacturer Beiriz Atelier in Portugal is certified in materials and production. The rugs are handmade using natural and sustainable materials, wool and vegan silk, which its production process uses environmentally friendly nontoxic solutions and recycles ninety nine per cent of the water used. The rugs are woven with natural dyes.
- Design Challenge
- The first challenge was how to translate a design from 2D on paper to 3D on fabric. To then facing the biggest challenge which was the production. Worked with many makers in Barcelona, Portugal and India until found the one who could achieve the perfect lines and design and the exact desired colors in the most environmental responsible manner from the study at Tapetes Beiriz in Portugal.
- Research
- Color and form study followed by materials research. Production and manufacturing research. Shipping, packaging, delivery methodology. Once the product was achieved the creation of a business from zero with branding, website, photoshoots, PR materials, sustainable production process and research on fairs to exhibit.
- Inspiration
- Laura believes in the emotional power of color that unlocks a vibrant living and how color can bring energy to impact how we feel in the spaces around us. But moreover, how we connect with design because of its story and message. Espressionismo Floreale reminds us that nature continues offering its beauty and support, honoring how flowers make our existence possible. An abstraction of something the audience care and can relate to, and even more, that it can bring them an uplifting energy.
- Project Duration
- The project started in November 2020 and finished in January 2023, and was exhibited at Alcova during Salone del Mobile Milan Design Week 2023.
- Operation Flow
- The rugs are an addition to any interior space. Once the package is opened we let the rug relax and be flat for a few hours with no furniture on top. It's recommended to vacuum it everyday for a couple of weeks if possible. After this is all about enjoying the comfort and pleasant energy from its design and colors.
- Patents
- Copyrights belong to Laura Niubo, 2024.
- Team Members
- Laura Niubo
- Image Credits
- Photographers: Danny Duran and Barbara Vidal
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