Wuhuan M704rg Ngā Hū Hīkoi by Shanghai Wuquan Sporting Goods Co., Ltd.

Wuhuan M704rg Ngā Hū Hīkoi by Shanghai Wuquan Sporting Goods Co., Ltd. is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Hū, Tūru me ngā Pūtu Competition Category.

HiriwaHū· 2024

Wuhuan M704rg Ngā Hū Hīkoi

by Shanghai Wuquan Sporting Goods Co., Ltd.

Client: Shanghai Wuquan Sporting Goods Co., Ltd.

A' Design Award Hiriwa Winner in Hū Category

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Verified Award Winner
Verify Award Status for #152601

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wuhuan M704rg Ngā Hū Hīkoi

Ko Wuhuan M704RG he hū hīkoi i hoahoatia kia māmā te whakamau. Kua whakahangaia te rekereke kia rite ki te haona hū, nā reira ka pahekeheke atu te waewae ki roto ina takahia e te kaimau te pito o muri o te hū me te kaha ngāwari. Mā te pona kei te taha e whakatika ngā here mā te huri māmā noa kia hāngai pai ki te waewae. Kua rarangahia te uhi ki muka whātētē mā te tikanga Jacquard, e mātao ai, e maroke ai hoki te waewae, ā, ka whakaiti hoki te papanga i te tipu o te kitakita. Mā te tauira whānui, te tautoko mārō me te kapu o raro kore pahekeheke, he hanga whakapūmau āhua taparaka tōna, e horahia ai te pēhanga, e whakaitihia ai hoki te tītaha o te ponapona waewae.

The Recognition

About the A' Design Award Hiriwa

Ko Wuhuan M704rg Ngā Hū Hīkoi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Wuhuan M704rg Ngā Hū Hīkoi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Wuhuan M704rg Ngā Hū Hīkoi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: M704GR walking shoes, crafted with convenience at the core, make putting on shoes a breeze. The heel design, inspired by the shape of a shoe horn, allows users to effortlessly slip their feet in simply by stepping on the heel counter and applying a gentle force. The side knob enables easy shoe lace adjustment for a tailored fit. With additional features such as the wide last, robust support, and a non slip outsole, the M704GR can envelop feet in superior comfort and security.
Dimensions & Packaging: Dimensions 330 mm x 200 mm x 160 mm
Weight 0.35kg
Tags: easy on and off shoes, quick shoe lace adjustment, enhanced comfort, stable support, breathable and antibacterial
Production Technology: The upper, woven from highly elastic yarn using the Jacquard technique, offers a soft tactile experience and boosts breathability to keep the feet fresh and dry all day long. Moreover, the specially designed fabric of the shoes effectively inhibits bacterial growth, which is conducive to improving hygiene and reducing odors for the optimal foot health.
Design Challenge: The main challenge was to improve both comfort and convenience of wearing shoes. Deviating from conventional forms, this footwear design features a structurally optimized heel inspired by the shoe horn, facilitating easy slipping on and off. Additionally, the insole routes air and moisture from the arched area to a forefoot cavity, venting it out via a vacuum air conduit while drawing in fresh air. This design ensures feet stay dry and refreshed throughout the day.
Research: Putting on traditional shoes often means bending over, struggling with shoes, and fiddling with shoelaces. This is not just a hurdle for those who find bending difficult, but also for busy young urbanites for whom time is precious. To solve this problem, this footwear design introduces an innovative heel inspired by a shoe horn for easy slipping on and off. Additionally, the side knob, designed for quick lace adjustment, further enhances wearing convenience.
Inspiration: This footwear design centers on user experience and aesthetics. The structurally improved heel enables effortless slipping on and off, without the hassle of bending over. This feature integrates into the overall construction, resulting in a sleek appearance. The color scheme is a simple but elegant combination of white and grey, accented with bright yellow for a vibrant touch. Moreover, the striped textures and athletic materials evoke a modern vibe, catering to a wide range of aesthetic tastes.
Project Duration: The design and development of the shoes started in Shanghai, in January 2023. This pair of shoes was introduced to the Chinese market in December 2023.
Operation Flow: The side knob facilitates easy shoe lace adjustment, ensuring a tailored fit with just a twist. Users can easily slip their feet in and out of the shoes after adjusting.
The outsole is made of the material with moderate hardness, and features a trapezoidal stabilizing structure that has a larger ground contact area. This design enhances support and reduces the risk of rolling ankles. This structural optimization also alleviates fatigue by evenly distributing pressure exerted on the sole of the foot.
Team Members: Xiao Nan