China Grain Museum Rite Taonga Ahurea by Be Genius Design

China Grain Museum Rite Taonga Ahurea by Be Genius Design is a highly esteemed winner of the very prestigious 2024 A' Design Award Rino in Hoahoa Taonga Koha Competition Category.

RinoTaonga Koha· 2024

China Grain Museum Rite Taonga Ahurea

by Be Genius Design

Client: China Grain Museum

A' Design Award Rino Winner in Taonga Koha Category

27,550

Verified Award Winner

Verify Award Status for #153780

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About China Grain Museum Rite Taonga Ahurea

He huinga taonga auaha ahurea a Te Whare Taonga Kai Witi o Haina, i hangaia mō tētahi whare taonga e arotahi ana ki te kai witi. Ka whakamahia e te kohinga ngā whakaahua kaupapa witi ki ngā taonga aroha pēnei i ngā tohu pukapuka, taputapu tuhituhi me ngā mea o ia rā. Ko ngā whakaahua e whakakotahi ana i te hoahoanga whare taonga ki ngā māra raihi kōura, ngā pūrere rā, ngā whare rokiroki kai me ngā whakaahua whenua, e whai ana i te āhua toi o ngā peita tuku iho o Haina. Ka whakamahia te parahi, te kānivass me te pepa mō te taiao i te hanganga. Ko te whāinga o ēnei taonga kia noho whaihua tonu, i te wā e kawe ana i te tikanga ahurea o te witi.

The Recognition

About the A' Design Award Rino

Ko China Grain Museum Rite Taonga Ahurea te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko China Grain Museum Rite Taonga Ahurea he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a China Grain Museum Rite Taonga Ahurea mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The uniqueness of the cultural and creative gift design for the Chinese Grain Museum lies in the fusion of grain-themed illustrations with the museum's architecture, natural elements, and traditional culture, presenting creative visuals rich in traditional Chinese characteristics. This not only aligns the gifts with the museum's theme but also reflects China's abundant agricultural culture and traditional arts.
Dimensions & Packaging: 30mm x 100mm x 0.5mm;
380mm x 450mm;
145mm x 210mm x 15mm.
Tags: Grain, Bookmark, Cultural and creative products, Campus themed, Graphic, Vision
Production Technology: Brass, Canvas, Eco-friendly Paper
Design Challenge: Integrating grain culture into illustrations poses challenges in blending museum architecture, natural elements, and traditional culture seamlessly. Designers must balance artistic and practical aspects for cultural gifts that are visually appealing and functional in daily life. Market adaptability is crucial, emphasizing the need for illustration designs to align with the target audience's tastes and demands, underscoring the importance of designers understanding the market for competitiveness.
Research: Through in-depth research of the museum, the designer gained a profound understanding of the rich cultural significance of grain. Successfully conveying these elements to the audience through illustrations, the gift designs not only possess artistic and creative qualities but also consider practicality. This dual focus on cultural expression and utility enhances the overall appeal of the gifts.
Inspiration: The designer, inspired by the Chinese Grain Museum's cultural and historical context, seamlessly blended architectural elements, golden rice fields, sunflowers, granaries, and scenic details through illustrations. These design inspirations, rooted in nature's beauty, also integrate the artistic essence of traditional Chinese painting, adding cultural depth to the gifts.
Project Duration: The project started in November 2023 in Shenzhen, China and finished in December 2023 in Shenzhen, China.
Operation Flow: Applying illustrations to various souvenirs, such as stationery and everyday items, ensures that the gifts are not only practical but also convey the cultural essence of the museum.
Patents: Copyrights belong to Be Genius Design, 2023.
Team Members: Designer: Shangfei Lang:
Designer: Cheng Zhong;
Designer: Xiang Ren;
Designer: Wenhao Shang;
Instructor: Xueqing Kong;
Instructor: Youqing Yong.
Image Credits: Image # 1: Creator Shangfei Lang, 2023.
Image # 2: Creator Shangfei Lang, 2023.
Image # 3: Creator Shangfei Lang, 2023.
Image # 4: Creator Shangfei Lang, 2023.
Image # 5: Creator Shangfei Lang, 2023.
Video Credits: Zhong Cheng, 2023.