Mask World Pūkōrero Tirohanga Pūtaiao by Haimeng Cao

Mask World Pūkōrero Tirohanga Pūtaiao by Haimeng Cao is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

ParahiWhakairoiro Rorohiko· 2024

Mask World Pūkōrero Tirohanga Pūtaiao

by Haimeng Cao

Client: Haimeng Cao

A' Design Award Parahi Winner in Whakairoiro Rorohiko Category

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Verified Award Winner

Verify Award Status for #153874

View at A' Design Award Press Release Award Badge

Colors

The Design

About Mask World Pūkōrero Tirohanga Pūtaiao

Ka whakaatu tēnei kaupapa i te whakaahua o tētahi ao pūtaiao tukino. Ka mau tonu te āhua o ēnei mahi mā ngā whakaahua whakamīharo o ngā mīhini me ngā hanganga, kei ia tētahi ōna ake pūnaha tika. Ka hopu ia mahi toi i tētahi koki kāmera motuhake, e whakaatu ana i tētahi tirohanga tāone nui whakahirahira hei whakanui i tōna rahinga ina whakatauritea ki te tangata. Ka whakahau tēnei i ngā kaipānui kia whaiwhakaaro mō ngā huringa e haere tonu ana i te ao whānui, tae atu ki ngā pakanga, ngā mate urutā, ngā huringa āhuarangi, me te tumatakahuki tōrangapū-ā-ao.

The Recognition

About the A' Design Award Parahi

Ko Mask World Pūkōrero Tirohanga Pūtaiao te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Mask World Pūkōrero Tirohanga Pūtaiao he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Mask World Pūkōrero Tirohanga Pūtaiao i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design of Mask World aims to illustrate a potential visual aesthetic for a science-fictional concept. The ambiance and mood of these works are meticulously preserved through intricate depictions of machinery and architecture, complete with believable functions and mechanisms. Each individual artwork features a distinct camera angle, showcasing a spectacular city panorama and emphasizing the epic scale in comparison with humankind. Additionally, they showcase urban areas dedicated to functions such as resource exploitation, transportation, or censorship systems existing in different levels. The immersive world-building is skillfully woven through the utilization of these techniques.
Dimensions & Packaging: All the final images were rendered in 5000 pixels in 3DsMax with cinematic aspect ratio.
Tags: Science Fiction, Concept Design, 3D render, 3D model, Cinematic Narration
Production Technology: As an artist, I began by searching for inspiration both visually and through literature. Meanwhile, I created sketches and mood paintings to explore the storytelling potential. I crafted blueprints for machine structures and architecture for 3D modeling and pursued a highly realistic cinematic render using the most updated rendering software in the industry.
Design Challenge: As an artist, I need to start by narrowing down the idea and conducting research focused on specific fields, such as different modern genres of architecture. It's essential to ensure that these styles come together cohesively within the project. Additionally, I will need to focus on compositional design to ensure that the subject's focal point is clear, allowing the narrative to be felt effectively.
Research: The research for this project involves delving deeply into various architectural genres, such as brutalism, metabolism, and modernism. This exploration aims to understand how human beings are profoundly influenced by highly functional machines that serve industrial and financial capital. The visual style research includes the animated feature film "Akira" and the comics of Moebius.
Inspiration: The design comprises a series of images that have been influenced by various dystopian novels, most notably "The Three-Body Problem," "Do Androids Dream of Electric Sheep?" and "Brave New World." Currently, our world is grappling with war conflicts, plagues, climate change, and geopolitical crises. The society of humankind is undergoing profound changes. Our gaze is beginning to turn towards the science fiction world, prompting us to question whether this is the world we desire or if we are destined to be a part of it.
Project Duration: 4 months
Operation Flow: Mask World is a personal project focused on the visual concept of science fiction visual storytelling. The audience can engage with each artwork and may be interested in learning more about the narratives behind them.
Team Members: 1
Image Credits: Haimeng Cao