Cinema Tūru by Juliano Schmidt is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Taputapu Competition Category.
ParahiTaputapu· 2024
Cinema Tūru
Client: Morada Decor
A' Design Award Parahi Winner in Taputapu Category
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- Verified Award Winner
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The Design
About Cinema Tūru
I hangaia kia huihui tahi ai ngā tāngata, kia hono hoki ki ngā mahara whakahoki o te whare pikitia, i roto i ngā taiao nohoanga me ngā taiao pakihi. Ko tōna āhuatanga tino whakamīharo ko te mahinga mīhini o mua me te whakamau i te tāhīhī rākau whakapuru. E whakamahi ana i ngā nohoanga āhuahanga, e whai ana i te āhua tinana o te tangata, ka tāpiritia ki te tāhīhī ngāwari, ka whakarato i te whakamārie nui. I roto i tōna whakatakotoranga kei a ia te āheinga ki te whakatika i te hua, me ngā kōwhiringa maha mō te whakamutunga me te whakāpuru, e whakanui ake ana i te kanorautanga o tōna whakamahinga i roto i ngā taiao kanorau katoa.
The Recognition
About the A' Design Award Parahi
Ko Cinema Tūru te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Cinema Tūru he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Cinema Tūru i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Created to bring people together and connect the nostalgia of cinema, both in residential and corporate environments.
Its most striking feature is the machining of the front and fixing of the upholstered wooden backrest.
It uses molded seats, which follow the anatomical shape of the human body, added to the flexible backrest, provide great comfort.
Having in its production the ability to edit the product, with many finishing and coating options, which further increases the versatility of its use in the most diverse environments. - Dimensions & Packaging
- Width: 528mm, Depth: 615mm, Height: 893mm.
- Tags
- Design Chair, Cinema Chair, Cinema, Furniture Design, Solid Wood, dining room
- Production Technology
- The structural part is made with solid Jequitibá wood, from forest management, which is the most efficient process for using this material, and carefully machined with CNC technology.
Painting done with a spray gun, using acrylic paint.
The upholstery is handmade, with foam, and covered with various fabric options, ranging from linen, boucles, synthetics to the use of natural leather. - Design Challenge
- To create the Cinema chair, the designer had to balance comfort and versatility with the essence of cinema, the project's object of desire.
In its research with partners and users to identify their needs, resulting in a project that recalls the nostalgic Cinema Director's chair, dialoguing with the past at the same time as reinventing the future, with a new and modern look on the chair, which could Being used in different environments, communicating with any form of architecture, this attracts a wide variety of users. - Research
- Based on the love of Cinema, a series of research and in-depth interviews were carried out, the research revealed that, just like design, users have a strong nostalgic connection to cinema, and that the director's chair, which is their inspiration, is one of the icons that refer them to the 7th art.
They look for modern products with Cimnema nostalgia and prioritize comfort and versatility, for use in various environments.
The cinema chair was created to meet these needs and, at the same time, provide a unique experience to the user, awakening playfulness.
It transports us to a privileged position, that of director of our own stories. - Inspiration
- The product design was inspired by the cinema director's chair, in a nod to the 7th art, which is present in everyone's lives.
Having your own refuge of being the director of our lives. Looking at life like a movie. Awakening emotions and inspiration.
He translates this with great Brazilianness, dialoguing with the past at the same time as he reinvents the future. Referring to the classic, but with a modern and intriguing look.
It seeks to combine innovation, sustainability, practicality, ergonomics and symbolism. - Project Duration
- Started in January 2023, and finished in April 2023, in Lagoa Vermelha, Brazil.
It was shown in June 2023 at the Salão de Gramado - Brazil - Operation Flow
- The versatility of the Cinema chair makes it a very easy-to-use, light and durable product, with an ergonomic shaped seat and a moldable back.
Whether in an elegant office, at the reception of a hotel or condominium, or in its various living areas. As well as becoming the protagonist of a beautiful dining room, or Home Office, they demonstrate the versatility of the piece
Bringing the magic of Cinema to any environment. - Patents
- Copyright belongs to Morada Decor Móveis
- Team Members
- Juliano Schmidt
Rafael Schmidt - Image Credits
- Credit for all images to Jucimar Milese, Studio Perphoto Fotografia
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