Readey Paraihe Whakaora me te Whakapai by Takako Yoshikawa

Readey Paraihe Whakaora me te Whakapai by Takako Yoshikawa is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Ātaahua, Tiaki Tinana me ngā Hua Whakapaipai Competition Category.

ParahiHua Whakapaipai· 2024

Readey Paraihe Whakaora me te Whakapai

by Takako Yoshikawa

Client: Samantha Global

A' Design Award Parahi Winner in Hua Whakapaipai Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Readey Paraihe Whakaora me te Whakapai

Kua whakawhanakehia te Paraihe Whakaora me te Whakapai Ready i runga i te ariā kia taea e ngā kaiwhakamahi te kite tōtika i tētahi tirohanga ātaahua, māia o rātou. Ko tēnei hoahoa hou ka whakauri i ngā makawe ki tētahi āhua māeneene, māhaki, me te whakarato i tētahi rongo whakaora. E mahi ana i te tata ki te 6,000 ngā wiri i ia meneti, ka taea e tēnei paraihe makawe te aukati whakapainga i te hiko tū. Me ngā ira kore māhanga e rua me ngā pine mētara e 88, ka whakaoho i te angaanga, ka whakarato i tētahi wheako mārie, whakaahuareka me te whakatika i ngā pūnihinihi. Ko te otinga ko ngā makawe kua māku pai, kore pōkanga.

The Recognition

About the A' Design Award Parahi

Ko Readey Paraihe Whakaora me te Whakapai te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Readey Paraihe Whakaora me te Whakapai he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Readey Paraihe Whakaora me te Whakapai i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We are inspired by the concept of palm gently enveloping the scalp. By maximizing the advantage of the curve that fits comfortably in the palm, we created a visually pleasing, unique, and organic design. The tail-like section is not the handle (as in typical hairbrushes), but is deliberately shaped to fit the palm for easy handling and usability.
Because we consider calming the mind” to be an important role of hair care, we put emphasis on the overall rounded contour.
Dimensions & Packaging: W76mm x D70mm x H145mm , Voltage 3.7V USB-C , lithium polymer battery 500mAh
Tags: haircare, hairbrush, beauty care, reset & detox, personal care
Production Technology: The moment it is switched on, the user will experience a pleasant vibration that refreshes both the hair and scalp. This gentle electric hairbrush is designed with the aim of giving off a sense of so easy to use and I have always wanted something like this. The significant difference with respect to the usual hairbrush is that both hair and mood becomes refreshed in a matter of seconds. Also, whereas the usual hairbrush increases static electricity, Readey enables hair care while reducing static electricity.
Design Challenge: I imagined the shape of a brush that can care for your hair with the most natural movements. I visualized the shape of a unique and cute design that takes advantage of the curves of the palm. The tail-like part is not a hairbrush handle, but a deliberate shape that allows it to fit comfortably in the palm of your hand, making it easier to grip and use. By creating an overall rounded shape, I valued the curves, believing that soothing the mind is also important for hair care.
Research: By the time I completed this product, I studied hundreds of hairbrush that were released. For my research I have visited not only Japan but also other foreign countries, Hong Kong, Korea, London, New York, Paris to see the products.
At the same time, I also studied the design characteristics required by women for curl irons. The main research theme is design, material, painting, function. Based on this huge amount of research data, I completed this design.
Inspiration: In our country, Japan, we revere a culture known as TE-ATE ( hand healing ) . We believe that our hands possess energy, and that we are able to provide healing and comfort by stroking the body with the palm of the hand.
The typical hairbrush is used by holding its handle. By holding the handle, the hair is distanced from the hand.
In contrast, Readey is designed to be placed in the palm of the hand, thus enables a more meticulous and protective approach to hair care. Furthermore, by incorporating a mechanism that eliminates friction, negative ions, and static electricity, Readey prevents hair damage.
Project Duration: This project began on September 2021, was press released in 31th August 2023 at The Riz-Carlton Tokyo. Pre-orders for this product have started in 1st September and are sold out.The general merket release date for this product will be November 1st 2023.
Operation Flow: Turn it on with a single touch, place the brush in your palm, and care for it by caressing your hair with your hands. Enjoy your self treatment care anytime anywhere with 6000 vibrations per minute and twin negative ions.
Patents: Design Right : Applying for design registration Patent of Japan.Copyrights, Kasetu Souzou Inc., Takako Yoshikawa
Team Members: Product Design : Takako Yoshikawa
Artistic Direction : Takako Yoshikawa and Kasetu Souzou Inc.
Brand : Samantha Beauty
Manufacturer : Koizumi Seiki Corporation
Image Credits: Main Image,#1〜4,All images
Artistic Director, Takako Yoshikawa