Hugoo Peke Pokohiwi me te Nohoanga Hope by Yasuhiro Yamamoto

Hugoo Peke Pokohiwi me te Nohoanga Hope by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Parahi in Hoahoa Hua Pēpi, Tamariki me ngā Tamariki Competition Category.

ParahiHua Pēpi· 2024

Hugoo Peke Pokohiwi me te Nohoanga Hope

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Parahi Winner in Hua Pēpi Category

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Verified Award Winner

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Colors

The Design

About Hugoo Peke Pokohiwi me te Nohoanga Hope

Ko Hugoo he peke pokohiwi kua whakauruhia ki roto he nohoanga hope mō ngā haerenga atu me ngā tamariki. Ka mau tonu te peke i te āhua o tētahi peke pokohiwi māori, i te wā e tautoko ana i te tamaiti i runga i tētahi nohoanga whakapiri. E whā ngā kōkiri kua whakariteritehia ki tā rātou mahi, nā reira ka taea e te peke kotahi te pupuri i ngā mea e hiahiatia ana mō te rā ki waho. He kōwhai te taupoki ki roto kia mārama ai te kite i ngā mea o roto, ā, mā tētahi kōkiri ka taea te tō tika mai i tētahi pepa horoi. Ko te kaupapa CORDURA te kiriwhero, i tīpakohia mō tōna kaha me tōna toitū. Ki te kore anō e hiahiatia te nohoanga hope, ka taea tonu te whakamahi i a Hugoo hei peke pokohiwi.

The Recognition

About the A' Design Award Parahi

Ko Hugoo Peke Pokohiwi me te Nohoanga Hope te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hugoo Peke Pokohiwi me te Nohoanga Hope he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hugoo Peke Pokohiwi me te Nohoanga Hope i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama