Feng Ya Wu Zhen Kōrere Uku nā Yang Chao, Chen Zilong and Xiang Yang

Ko te hoahoa Feng Ya Wu Zhen Kōrere Uku nā Yang Chao, Chen Zilong and Xiang Yang he kaitoa whakahirahira o te 2024 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Taputapu Oro me te Pūrere Oro.

ParahiHua Oro· 2024

Feng Ya Wu Zhen Kōrere Uku

nā Yang Chao, Chen Zilong and Xiang Yang

Kiritaki: Tongxiang research institute communication university of zhejiang

Kaitoa o te A' Design Award Parahi i te Wāhanga Hua Oro

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Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #157563

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Feng Ya Wu Zhen Kōrere Uku

He kōrere uku a Feng Ya Wu Zhen, i whakaarohia mai i te tāone wai o Wuzhen i Zhejiang, Haina. Ko te tinana pōtiti e 70 mīrimita te whānui, 70 mīrimita te roa, 70 mīrimita te teitei, e whakaatu ana i te hoahoanga tawhito o Tongxiang. Ka tahuna-ā-ringatia ia kōrere ki te 1,300 nga tohu wera, nō reira he rerekē iti te tae o ia mea. Ko ngā whakatakotoranga whakaahua hōu kei te whakakapi i te peita waituhi tuku iho hei whakaputa i te ahurea o te rohe. Ko te kōpaki o waho e whakamahi ana i te pepa uhi māota me te tāpiri whāriki whiukaha ki roto, ā, e mau ana i ngā āhua puoro whai kōhonu me te braille i roto i te tā pēhi whakairo.

Te Whakamihi

Mō te A' Design Award Parahi

Ko Feng Ya Wu Zhen Kōrere Uku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Feng Ya Wu Zhen Kōrere Uku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Feng Ya Wu Zhen Kōrere Uku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: As a global high-end ceramic speaker cultural creation, it integrates Eastern classical culture. Using modern graphic compositions to replace Chinese ink painting methods not only carries urban culture, but also reflects Wuzhen people's pursuit of a better life. In order to satisfy more consumer groups, They have added braille to the outsourcing to make the product more diversified and allow people to experience the cultural atmosphere from both visual and auditory dimensions.
Inenga & Pēketanga: Width 70mm x Depth 70mm x Height 70mm. The surface of the speaker is combined with the architectural creation of the ancient town of Tongxiang, China. Outer packaging: Width 100mm x Depth 80mm x Height 100mm. The printed material is made of soft-touch matte laminate decoration. Surface in 300g matte coated paper, interior in black pearl velvet cotton.It is convenient and flexible, and can be carried around with you.
Tūtohu: Audio, ceramic works, gifts and cultural creations, painting art, handicrafts.
Hangarau Whakanao: Different from other traditional speakers that use precious metals as materials, the packaging of ceramic speakers pursues environmental protection, simplicity, and durability, and innovatively combines environmentally friendly materials with cultural values. Ceramic speakers are hand-fired at a high temperature of 1,300 degrees. It is worth mentioning that it not only incorporated textured musical note elements on the outside of the packaging, but also added a braille design and used embossed printing technology to allow more people to experience the charm of ceramic speakers.
Wero Hoahoa: As a cultural and creative speaker starting from Wuzhen and moving towards the global tourism industry, the biggest challenge is to explore the differences of similar products, and combine the characteristics of Wuzhen's urban culture to find a way to integrate the field of Eastern painting art. The expression from classical to modern. Secondly, combining Chinese ceramics, there is a high probability of manual production failure, with a lot of color uncertainty, which also leads to each product being unique.
Rangahau: This work is commissioned by the Jiaxing Municipal Government in China to create cultural innovation products for the regional tourism industry and play a positive role in promoting Jiaxing's culture. In order to achieve this goal, designers conducted on-site investigations and designed based on elements such as Jiangnan water towns and Wuzhen residential buildings, reinterpreting traditional Eastern elements through symbolic design techniques. A ceramic speaker with Wuzhen characteristics has been designed based on Chinese ceramic craftsmanship. Tourists can better understand the region through Jiaxing's classical music and images.
Whakaaweawe: Wuzhen is one of the most representative water towns in the Jiangnan region of China, renowned for its unique natural scenery and rich historical and cultural heritage. The culture, art, and products of Wuzhen can be integrated with each other. This product draws inspiration from Eastern classical architecture and integrates modern graphic art. Taking this ancient oriental Jiangnan city as a starting point, it will influence the global tourism city market.
Roanga o te Kaupapa: The project starts in March 2023 in Hangzhou, China and will be completed in December 2023.
Rerenga Mahi: Combining Wuzhen architecture, cultural landscape and products will naturally arouse users' attention and emotional resonance. It can be associated with urban culture, built environment, art exhibitions, commemorative activities, and can play a role in dissemination and promotion. Presented as a work of art or collectible, the packaging material is degradable and environmentally friendly.
Ngā Mema o te Rōpū: Creative Director:Yang Chao
Designer:Chen Zilong
Designer:Xiang Yang
Whakamana Whakaahua: Image #1: Yang Chao,Chen Zilong,Xiang Yang
Image #2: Yang Chao,Chen Zilong,Xiang Yang
Image #3: Yang Chao,Chen Zilong,Xiang Yang
Image #4: Yang Chao,Chen Zilong,Xiang Yang
Image #5: Yang Chao,Chen Zilong,Xiang Yang