Peke ki te ihirangi

Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga nā Nargiza Usmanova

Ko te hoahoa Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga nā Nargiza Usmanova he kaitoa whakahirahira o te 2024 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Waihanga Whakaaturanga Hokohoko, Roto me te Whakaaturanga.


RinoWhakaaturanga Hokohoko· 2024

Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga

nā Nargiza Usmanova

Kiritaki: GVA Lighting

Kaitoa o te A' Design Award Rino i te Wāhanga Whakaaturanga Hokohoko

32,072

Ngā Tae

Te Hoahoa

Mō Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga

Kōrero Pukapuka: Ko te Lighting Tunnel he wāhi whakaaturanga i hoahoatia mō te kamupene rama ko GVA Lighting. Ko ngā pakitara zig-zag e hanga ana i tētahi anga hangahanga, ā, kua whakaurua ngā taputapu rama ki ngā taha. Ka whakanuia tētahi whakaraupapa tipu māori kei waenganui e ngā rama LED ngāwari, ā, ka whakarōpūhia ngā pakitara mā pīpī e ētahi pūnaha rama maha. Ko te hanganga he rākau me te whakarewa, he papa MDF, he uhi vinyl me tētahi papa whakaata. Ko ngā ine o te wāhi he 8500 ki te 3500 ki te 3000 mirimita. Ko te whānuitanga o ngā tae e puta mai ana i ngā taputapu ka āwhina i te wāhi kia tū motuhake ai i te whakaaturanga.

Te Whakamihi

Mō te A' Design Award Rino

Ko Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Lighting Tunnel Mahi Matua: Wāhi Whakaaturanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake
The booth's design concept was centered around GVA Lighting's products. The innovative zig-zag walls formed an architectural lighting tunnel, with specific lighting fixtures installed along the sides. The booth featured a central greenery composition, enhanced by flexible LED lighting, and slanted white walls that were highlighted by various lighting systems. The wide array of colours produced by the company's products enabled the booth to distinguish itself from competitors at the exhibition.
Inenga & Pēketanga
8500 mm x 3500 mm x 3000 mm
Tūtohu
Booth design, Lighting booth design, Lighting projects, Architectural lighting, Stand design
Hangarau Whakanao
Wooden and metal structure with MDF panels, vinyl covering and illuminated by company lighting fixtures, renting furniture and reflective floor construction.
Wero Hoahoa
The most challenging aspect was the careful selection of GVA Lighting's premier products, ensuring they harmonized with the angular design of the booth's tunnel walls to create a cohesive look. This synergy between product and structure was pivotal in crafting an immersive experience that showcased the mutual enhancement of the products.
Rangahau
The research was based on an analysis of previous lighting exhibitions, including those attended by GVA Lighting and its competitors. This strategic approach aimed to delve into the performance metrics of past events, extracting valuable lessons to inform future marketing and branding initiatives. The ultimate goal was to enhance the company's standing within the industry and to forge a more robust and resonant corporate identity through stand design.
Whakaaweawe
The genesis of the concept was a harmonious blend of the architectural cadence found in urban edifices, the boundless allure of roads and tunnels, and the purity of geometric lines and forms. GVA Lighting's products were seamlessly integrated into this framework, casting a radiant glow on every facet of the stand. Through diverse applications and products, they conjured a grand, colourful arch, a vivid tableau of light that captivated the senses.
Roanga o te Kaupapa
The project started in September 2022 in Torino and finished in November 2022 in London, UK, and was exposed in Light22 in November 2022.
Rerenga Mahi
The Light22 exhibition served as a beacon for design professionals, offering a platform to discover the latest offerings from international lighting brands. Each brand presented its innovative product lines tailored to the architectural lighting market. The project showcased the essence of GVA Lighting's products and featured a colourful lighting tunnel, which contributed significantly to the exhibition's vibrant ambiance.
Pātene
Copyrights belong to Nargiza Usmanova, 2022
Whakamana Whakaahua
3D Renders: Nargiza Usmanova
Photos, videos: GVA Lighting

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