OH Techwear Pakitara by Shoupin Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Taputapu Oro me te Pūrere Oro Competition Category.

HiriwaHua Oro· 2024

OH Techwear Pakitara

by Shoupin Zhang

Client: Of Hunger

A' Design Award Hiriwa Winner in Hua Oro Category

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Verified Award Winner

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Colors

The Design

About OH Techwear Pakitara

Ka whakakotahi te rōpū hoahoa i ngā pakitara me ngā whakakai hei tāpiri ahurei, i whakaritea mō te hunga e mārama ana ki te mātārae. He mea whai pūnaha hiko whānui mō ngā momo āhua maha, he porotīpu Qualcomm kounga teitei, ngā papa oro Hi-Fi, te oro taiawhio 3D, he hanganga matau taringa taumaha-mau, me te oranga paiere 12+20 haora. Ka whakakotahi te hoahoa i te pakiwaitara pūtaiao, i te mahi toi whakakai tuku iho, me te hangarau hou, hei hanga mea kākahu anamata mō te Reanga Mirenia me te Reanga Z.

The Recognition

About the A' Design Award Hiriwa

Ko OH Techwear Pakitara te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko OH Techwear Pakitara he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko OH Techwear Pakitara he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The fusion of jewelry accessories and electronic earphones presents a new breed - a blend of electronic wearables with fashion. Its appearance is that of a fashionable accessory, yet at its core, it is a high-quality OWS (Open Wireless Stereo) air-conduction earphone. This product is currently experiencing significant popularity in China, giving rise to a new trend among fashion-forward women called "E-Fashion Wear," integrating electronic wearables as a stylish statement.
Dimensions & Packaging: 112mm*75mm*43.5mm
Tags: OWS, Accessory, Earphones, Techwear, Of Hunger
Production Technology: Technologically, it features a 14.2-16.2mm diameter wool diaphragm speaker, Qualcomm chip, Bluetooth 5.3 technology, call noise reduction, personalized app settings, both wired and wireless charging options, with a total battery life of 32 hours. Craftsmanship-wise, it is crafted with a mix of materials including zirconia, 18K white gold-plated copper, CNC machining, molded ABS, integrating production standards and safety standards from both the jewelry and electronics industries.
Design Challenge: Open Wearable Stereo accessory earphones defy classification, competing with headphones and targeting the fashion accessory market. Initial enthusiasts in China, mainly from major cities, drive the trend, gaining traction in surrounding communities. OF HUNGER, China's pioneering fashion brand for electronic wearables, aims to redefine fashion and technology in the smart era. The OF HUNGER Wearable Stereo earphones mark the brand's first mass-produced products, innovatively creating a paradigm for "electronic wearable fashion," seamlessly blending fashion and technology.
Research: Merging fast fashion accessories with wireless headphones is both innovative and eco friendly, reducing the need for extra accessories and minimizing waste. Sustainability is key, with the product allowing style updates by altering the bridge shaped structure. From a business perspective, it's gained popularity in China, with users actively sharing experiences on social media. This user driven promotion contributed to enduring success. Launched during Paris and Shanghai Fashion Weeks, it expanded to Europe and Australia, propagating the concept of "electronic wearable fashion" associated with the brand.
Inspiration: For fashion-forward women who prefer open-style earphones, traditional industrial design earphone types do not meet their needs for fashionable wear. The goal of this design is to create a new product category that combines jewelry accessories with wireless earphones in various styles. The aim is to provide an item that not only has high-quality earphone functionality but also exudes a high level of fashion. In doing so, we have resolved the conflict between ear accessories and headphone wear.
Project Duration: The project started in Beijing in 2022, was completed in 2023, and was officially released in the Chengdu offline experience store on August 10, 2023. It will also be sold in online stores such as Tmall, Douyin, and Xiaohongshu.
Operation Flow: Open the charging case, your phone's Bluetooth will recognize "Of Hunger," click to connect and start using. Features include listening to music, making calls, using voice assistants, and AI conversation. Control volume, song switch, and calls with touch. Through the app, switch modes, adjust sound profiles, and earphone lights provide status notifications.
Patents: EUROPEAN UNION INTELLECTUAL PROPERTY OFFICE CERTIFICATE OF REGISTRATION:No 015034872-0001;No 015034872-0002;No 015034872-0003;No 015034872-0004,Yuan TIAN Shoupin ZHANG,22/09/2023.
Certificate of Registration for a UK Design:Design number: 6314167;6314168;6314169;6314170，Beijing Everything Evolution Trading Co., Ltd.Grant date: 29 September 2023；
Trademark, trademark registration number 62443424, trademark holder: Beijing Everything Evolution Trading Co., Ltd.
Team Members: Designer: Shoupin Zhang
Designer: Yuan Tian
Image Credits: #1 Photographer: Shoupin Zhang
#2 Photographer: Shoupin Zhang
#3 Photographer: Shoupin Zhang
#4 Photographer: CuiCui Studio
#5 Photographer: Shoupin Zhang