Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero by Naseer Ahmed and Siva Teja Boddeti is a highly esteemed winner of the very prestigious 2024 A' Design Award Hiriwa in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.
HiriwaAtanga· 2024
Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero
by Naseer Ahmed and Siva Teja Boddeti
Client: Act
A' Design Award Hiriwa Winner in Atanga Category
Verified Award Winner
Verify Award Status for #159375The Design
About Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero
He atanga taupānga pūkoro a Atria Convergence Technologies i hangaia mō tētahi kaiwhakarato ratonga whakawhitiwhiti kōrero. Mā te taupānga nei ka taea e ngā kiritaki te whakahaere i ngā ratonga, ngā pūrere me ngā utunga ki te wāhi kotahi. Kua whakanohoia ngā tauwhitinga auau ki roto i ngā hipanga torutoru noa hei whakaora i te wā. Mā tētahi hanganga mōhiohio mārama e whakariterite te ihirangi, nō reira he māmā te kimi i ia āhuatanga. Kua whakaritea te ihirangi ki ngā whanonga o te kaiwhakamahi, ā, ka tautoko ngā utu pono i te whai wāhitanga. Kua whakaurua ngā āhuatanga haumaru hei hanga i te whakapono. Mā te hanganga kōwae ka taea te tāpiri i ngā āhuatanga hou ā muri ake nei.
The Recognition
About the A' Design Award Hiriwa
Ko Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Atria Convergence Technologies Taupānga Pūkoro Whakawhitiwhiti Kōrero he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This projects revolves around creating better user engagement through cross-selling and pushing new products, understanding customer expectations, expanding the app while maintaining strong functional performance, considering design expectations based on user personas and language, ensuring modularity, flexibility for future features, enabling discoverability of individual features, and making most used transactions minimal effort to save user time and buy time for other features.
- Dimensions & Packaging
- not applicable
- Tags
- Digital Product design, Telecommunications, ACT, Customer App, Mobile App
- Production Technology
- A thorough analysis of data collected from user research interviews, competitor analysis, and design audits was conducted to prioritize features, develop user journey maps, and establish user personas. Following this, an information architecture (IA) was crafted to systematically organize and categorize content, ensuring an intuitive structure for user navigation. Wireframes were created and designs for the screens were finalized by building on a visual design language suitable for their brand.
- Design Challenge
- Because of time constraints, user research was unable to gather insights from a broad demographic of users representing different target audiences of act. Hence, the insights obtained were relatively limited in scope, primarily focusing on tier 1 users.
At each stage of wireframes, we validated our designs with the dev team to ensure that all the designs are catering to the existing database and apis as well. There were multiple decisions taken and iterations produced to validate those as well. - Research
- The research aims to gather user feedback on act's platform, identifying areas for improvement and enhancing satisfaction and engagement. one-on-one interviews and usability testing provided personalized insights, revealing challenges like confusion during onboarding and trust issues with payment flow.
- Inspiration
- Act fibernet developed the act app to improve user engagement and provide a seamless digital experience. by strategically promoting new products, enhancing wi-fi analysis, and aligning with user preferences, they aim to increase engagement. comprehensive user research, including analysis of competitors like airtel helped identify areas for improvement. furthermore, a design audit, competitor analysis were conducted to inspire improvements in user engagement, ensuring a smooth experience.
- Project Duration
- The project started in march 2023 and finished in september 2023 at lollypop design studio, Bangalore
- Operation Flow
- This project enhanced act's customer experience by focusing on key aspects: personalization, user control & freedom, building trust, and interaction & incentivization. It included tailoring content based on user behavior, offering seamless management of services and devices, establishing trust through security and reliable support, and increasing engagement with features like gamification and loyalty rewards.
- Team Members
- Akshitaa Raj
Naman Trikala
Ishita Srivastava
Twinkle Budhraja
Rajabutheen HS
Gowtham Selvaraj
Muhammad Najah T P
Naseer Ahmed A
A Rajeev Radhakrishnan Nair
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
