Choco Coral Pouaka Tiakarete Whakaako by Shin Chan

Choco Coral Pouaka Tiakarete Whakaako by Shin Chan is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Mōhiotanga Tūmatanui, Tūao me te Pāpori Competition Category.

HiriwaTūao· 2025

Choco Coral Pouaka Tiakarete Whakaako

by Shin Chan

Client: Climate Creative Challenge

A' Design Award Hiriwa Winner in Tūao Category

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Verified Award Winner
Verify Award Status for #159451

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Choco Coral Pouaka Tiakarete Whakaako

Ko Choco Coral he mea nui atu i te tiakarete noa; he waka mātauranga taiao me te whakamanatanga rangatahi. Mā te whakauru i ngā kāri kohikohi e whakaatu ana i ngā momo pūngapunga me ngā tohutohu tiaki, ka whakaputa kē i te ngākaunui hei māramatanga. Ko tēnei huarahi auaha ehara i te mea whakaako anake, engari whakahihiri hoki i te mahi, e whakatipu ana i tētahi reanga o ngā kaitautoko moana. Ko Choco Coral he tauira o te mana whakarerekē o te hoahoa ki te whakahāngai whanonga me te whakatipu toitūtanga. Mā te mohio ki tōna pānga, e tika ana kia whakanuia ki te paepae ao mō tōna auahatanga me tōna pīkautanga ki te tiaki taiao.

The Recognition

About the A' Design Award Hiriwa

Ko Choco Coral Pouaka Tiakarete Whakaako te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Choco Coral Pouaka Tiakarete Whakaako he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Choco Coral Pouaka Tiakarete Whakaako he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Develop an engaging Chocolate Packaging targeted at the youth, integrating educational content on coral reef conservation to save coastal.
Our goal is to raise awareness and instill a sense of responsibility among young consumers. Through vibrant packaging, we aim to educate children about the vital role coral reefs play in coastal protection. This initiative seeks to sow the seeds of environmental consciousness early, fostering a generation committed to safeguard.
Dimensions & Packaging: Packaging: 150mm (W) X 246mm (H)
Card: 50mm (W) X 70mm (H)
Poster: A2
Tags: Climate Change, Coral Reef, Save Ocean, Educational Packaging, Coastal
Production Technology: Overall packaging and paper are recyclable, for plastic we using Mono-material packaging, composed of a single material or fiber.
Design Challenge: For majority human, saving planet / coastal might be a very bored or topics don’t care about. To create something interesting, funny and tasteful yet educational product is a challenge.
Research: My research of this project is based on how coastal change affect our life and how coral reef become an important part to protect the coastal.
Inspiration: Imagine a world where every bite of chocolate holds the power to protect our coral reefs. My inspiration idea centers around captivating the attention of the younger generation through the irresistible allure of chocolate and vibrant colors. By packaging coral-shaped chocolates with fun collector's cards inside, we create an interactive and memorable experience that not only satisfies taste buds but also educates and inspires.
Project Duration: This design are commended at www.climatecreativeschallenge.com at Jan 2024
Operation Flow: In a seaside town, Mia and Jake stumbled upon Choco Coral chocolates. Intrigued, they indulged, discovering collector's cards inside, each featuring vibrant corals and conservation tips. Inspired, they collected them all, unlocking an illustration poster. Their journey sparked a community movement, spreading awareness about coral conservation among the young and old alike. With every Choco Coral sold, another guardian of the ocean's coastal wonders was born.
Team Members: Shin Chan