Morita Wds 2023 Whare Whakaaturanga by Shotaro Inahara is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Waihanga Whakaaturanga Hokohoko, Roto me te Whakaaturanga Competition Category.
HiriwaWhakaaturanga Hokohoko· 2025
Morita Wds 2023 Whare Whakaaturanga
Client: HAKUTEN Corporation
A' Design Award Hiriwa Winner in Whakaaturanga Hokohoko Category
Verified Award Winner
Verify Award Status for #162228The Design
About Morita Wds 2023 Whare Whakaaturanga
He whare whakaaturanga a Morita Wds 2023 i hangaia mō tētahi kaihanga taputapu niho. Ko te rahi o te whare whakaaturanga he 32000 mā te 15000 mā te 4500 mitamano. Ka whakaatu te hoahoa i te papamuri o ngā hua, kaua ko ngā hua anake. Ka wetewetehia ngā wāhanga ka whakaaturia, ka whakakitea ngā miihini o roto mā ngā matapihi pūataata, ā, ka whakaaturia ngā rahinga hei whakamārama i te whāinga o te hoahoa. Ka hangaia ngā papa pakitara mai i ngā toenga rino pepa i mahue i muri i te tapahi paia. Ka whakamaua te hanganga ki te wiri kāore he kāpia, nō reira ka taea ngā rauemi te hangarua.
The Recognition
About the A' Design Award Hiriwa
Ko Morita Wds 2023 Whare Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Morita Wds 2023 Whare Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Morita Wds 2023 Whare Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Began with a deep understanding of Morita by reading the technical history that describes how the products were made. The exhibition also included a tour of the manufacturing process and interviews about the company's commitment to its products. The exhibition also included a fascinating behind-the-scenes look at the products, including an introduction to the development story, a transparent and disassembled mechanism display, and an appeal to the design intent by exposing the dimensions.
- Dimensions & Packaging
- The overall dimensions of the booth are W32000 x D15000 x H4500 mm.
- Tags
- Exhibition,Booth,Sustainability,Branding,Luminous Signs,Dental,Equipment
- Production Technology
- The “MORITA MUSEUM” sign. The sign is side-illuminated, and one side is embedded in the wall to suggest that this is a booth that attracts visitors to Morita from a different angle.
The base design of the graphics is based on drawings, which gives visitors a sense of the product manufacturing process.
The wrighting of the corner signs is not based on product names, but on words that are beneficial to visitors, in order to induce their interest in the contents of the corner. - Design Challenge
- Based on the above, the booth will be a “fascinating display of the invisible” by (1) disassembling the product part by part, (2) introducing the development process and its secret story, (3) showing the internal mechanism through a transparent window, and (4) showing the design attention to detail through the dimensions of the product.
- Research
- We also visited Morita Manufacturing Corporation, where the products are actually manufactured, to observe the manufacturing process and hear about the developer's commitment to the products.
- Inspiration
- Morita also exhibited at the annual regional dental shows. There, the company exhibits directly related to sales promotion, focusing on products and services, and it was a place to sell products. This year's WDS will focus not only on products, but also on their backgrounds. Who and what kind of thoughts and processes go into the making of a product. The experience was designed as a branding opportunity for people to learn more about Morita and become fans.
- Project Duration
- The project started in September 29, 2023 and finished in October 1, 2023 in Yokohama.
- Operation Flow
- On the wall, we used a scrap piece of sheet metal from which parts had been die-cut.The design matched the concept of this exhibition as a material reminiscent of the manufacturing process, and the design also functioned as an eye-catcher, attracting visitors' interest by allowing them to see inside the booth through the hole in the wall.
The booth was fixed with screws, without using any adhesives, so that it could be returned to the factory and returned to the normal recycling flow. - Team Members
- Designer : Shotaro Inahara
Art Director : Akiyuki Maruyama
Producer : Tatsuya Sato
Producer : Riku Nishihara
Product Manager : Toshiki Takei - Image Credits
- Image #No1~5 : Photographer, Akira Arai.
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