Eye Hoahoa Karakia Mārenatanga by Li An is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Kaupapa me te Hui Competition Category.

RinoKaupapa· 2025

Eye Hoahoa Karakia Mārenatanga

by Li An

Client: Suzhou Huali Cultural Media Co., Ltd

A' Design Award Rino Winner in Kaupapa Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Eye Hoahoa Karakia Mārenatanga

He hoahoa karakia mārenatanga i waho a Eye, i whakaaturia i roto i tētahi tāone tawhito i Suzhou. Ka ahu mai te kaupapa i te wā tuatahi i kite ai te tāne mārena i nga karu o te wahine mārena. Ko nga whakaturanga rino pupuhi wehewehe e whakaahua ana i te whārangi o te karu, ā, ka hangaia he āhua toru-ahanoa ka kitea he karu mai i runga me te taha. Ko te whatu i hangaia mai i nga piata rite ki te ngaru e kanapa ana i te rā. Ko nga whakapaipai puawai e whakamahi ana i nga tae kikorangi pouri me te kikorangi māmā, ā, ka taea te hangaia anō. Ko te wāhi manuhiri e karapoti ana i te tokorua, nā reira ka taea te karakia te mātakitakihia mai i te maha o nga ahunga.

The Recognition

About the A' Design Award Rino

Ko Eye Hoahoa Karakia Mārenatanga te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Eye Hoahoa Karakia Mārenatanga he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Eye Hoahoa Karakia Mārenatanga mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bridegroom was attracted by the bride's deep eyes at first sight, so the designers chose "EYE" as the theme to reproduce the touching moment in an artistic form at a wedding ceremony. The site is set up in a 2500-year-old ancient city, aiming to bless the new couple's love as eternal as the time-honored ancient city. All artificial floral decorations are recyclable, symbolizing long-lasting love.
Dimensions & Packaging: The ancient city interior area: 22m*17m (length*width). The ceremony area(include artificial floral decorations): 12m*12m (length*width).
The 3D "EYE" installation: 10m*0.6m & 8m*0.4m & 5m*0.4m (length*width).
The irregularly-shaped wave-like spangles: 4m*2m (length*width).
Tags: EYE, emotional customization, light and shadow transisitions, highly-interactive scene, immersive experience, outdoor wedding ceremony
Production Technology: Separable sprayed ironwork is utilized to sketch the contour of the eye, forming a 3D shape to make the scene an eye from a top or side view, which delivers a layered sense.
The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid. The floral decorations in dark and light blue tones create a romantic atmosphere, highlighting the mystery of the eye.
Design Challenge: How to make the themed wedding ceremony more immersive was a huge challenge of this project. Separable sprayed ironwork installations are used to form a 3D "EYE", being the visual focus of the entire wedding scene whether from every angle. The pupil features special-shaped wave-like spangles that glow under sunlight to be more vivid and dynamic, enhancing the sense of layering of the overall scene.
Research: Modern young people's weddings have evolved towards customization, transcending traditional wedding forms. Through in-depth insight into the new couple's love journey, we have refined the theme of "EYE", which symbolizes the groom's falling into his bride's deep eyes at first sight. We reproduce the touching moment with multiple details at the ceremony, aiming to convey their love story to every guest on site.
Inspiration: The bridegroom was attracted by the eyes of the bride and fell in love with her at first sight. Inspired by this, we hope to reproduce this special moment at the holy wedding ceremony to refresh this new couple's memories. The wedding ceremony serves for family members and relatives to witness the love of the new couple, hence this ceremony is set up in a special site and takes "EYE" as the theme, using decorations to connect the people and nature and conveying the best wishes to the new couple.
Project Duration: The project started in March 2023 in Suzhou.
Operation Flow: The guest area is arranged to encircle the new couple so that guests can witness the ceremony from different angles, which echoes the theme "EYE" of this wedding ceremony and makes the ceremony more interactive. These guests visually look like sparkles from the "EYE", forming an impressive picture and reflecting the blessing from everywhere.
Team Members: Li An
Image Credits: Suzhou Huali Cultural Media Co., Ltd