No Excuse Rīpeka Tauwhāiti nā ABC Design Communication

Ko te hoahoa No Excuse Rīpeka Tauwhāiti nā ABC Design Communication he kaitoa whakahirahira o te 2025 A' Design Award Rino i te Wāhanga Whakataetae Hoahoa Pāpori.

RinoPāpori· 2025

No Excuse Rīpeka Tauwhāiti

nā ABC Design Communication

Kiritaki: ABC Design Communication

Kaitoa o te A' Design Award Rino i te Wāhanga Pāpori

33,431

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #164278

Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō No Excuse Rīpeka Tauwhāiti

Ko tēnei hoahoa rīpeka tauwhāiti he taputapu kaha, auaha hei whakaoho māramatanga me te whakatairanga mahi. Ko tōna hōputu taunekeneke, ōna āhua mārama, me ōna tatauranga whai pānga, ka whakaatu paitia ai te hihiri o te take. Mā te whakauru i ngā kaiwhakamahi ki te taumata whaiaro, me te akiaki i te whakauru, ka noho te kiupē nei hei kaiwhakatūtū panonitanga, e whakaū ana i te tangata kia noho hei kaiurungi mahi mō te haumaru me te ōritetanga o ngā wāhine.

Te Whakamihi

Mō te A' Design Award Rino

Ko No Excuse Rīpeka Tauwhāiti te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko No Excuse Rīpeka Tauwhāiti he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a No Excuse Rīpeka Tauwhāiti mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: The cross brochure design against women violence goes beyond traditional formats, presenting a powerful visual and educational tool. Each page conveys impactful statistics such as ''1 in 3 women have suffered physical or sexual violence'' and ''137 women are killed by a family member daily''. The bold colours and straightforward text draw attention, while its interactive, foldable structure invites deeper exploration. This innovative design creates a strong visual statement impossible to ignore.
Inenga & Pēketanga: Square Folded Cross Brochure, closed dimensions: 12,3x12,5cm, open dimensions: 37x36cm.
Tūtohu: noexcuse, women, violence, abcdesign, brochure, awareness, social
Hangarau Whakanao: The designs where created on Adobe Creative Suite (adobe photoshop & adobe illustrator). The brochure's material is paper and transparent gelatine.
Wero Hoahoa: The challenge was to motivate individuals to join the global movement and even educate others about this critical issue. To foster a deeper connection, we personalised each recipient's tag with their name. This tactic enhanced the impact of our message and encouraged active participation in the fight against violence towards women.
Rangahau: The concept is built on extensive research, featuring powerful statistics that highlight the global issue. Shocking facts like ''1 in 3 women worldwide have suffered physical or sexual violence'' and ''Less than 40% of women seek help'' are displayed prominently. This data-driven approach makes the content relatable, engaging, and informative, encouraging deeper reflection and understanding.
Whakaaweawe: The square folded cross brochure against violence towards women draws its inspiration from the urgent need to raise awareness and put a stop to this global issue. Each page of the brochure unfolds to reveal powerful messages, creating a visual narrative that seamlessly combines bold imagery with meaningful advocacy. The design encourages engagement, urging individuals to reflect on and support the fight against violence.
Roanga o te Kaupapa: The project started in July 2024 in Athens and finished in September 2024 in Athens.
Rerenga Mahi: The brochure features interactive layers that symbolically remove violence, both physical and verbal, from a woman’s face, creating a powerful visual transformation. Additionally, it includes a wearable ribbon, allowing participants to actively join the movement against violence. This engaging design invites users to interact, making the message both personal and impactful in the fight for women's safety.
Ngā Mema o te Rōpū: Creative Director: Andromachi Kakava
Graphic Designer: Kornilios Nikolaidis