Ipick Mahi Tuatahi: Pepa Wharepaku Mākū by Jobs Chin is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Ātaahua, Tiaki Tinana me ngā Hua Whakapaipai Competition Category.
ParahiHua Whakapaipai· 2025
Ipick Mahi Tuatahi: Pepa Wharepaku Mākū
by Jobs Chin
A' Design Award Parahi Winner in Hua Whakapaipai Category
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- Verified Award Winner
- Verify Award Status for #164595
The Design
About Ipick Mahi Tuatahi: Pepa Wharepaku Mākū
Kuputuhi Pukapuka: Ko Ipick he pepa wharepaku mākū i hangaia mō ngā tāngata he raru ō rātou ki te whare wharepaku, pēnei i te whēori toto (hemorrhoids) me te pākiki (constipation). He hanga te pepa wharepaku mākū mai i te kaka kore-whiri, he mīngoingoi engari he ngoikore hoki. I roto i te nuinga o ngā hua, he uaua ki te kite ngā tapa kua kōpakina, nō reira ka haea ngātahitia ētahi rau ina toia. Nā Ipick i whakakite pū te tapa o ia rau mā roto i tētahi tukanga tā-tauira e whakamahia ai ngā rōra pono kia hangaia ngā tauira iti rawa ki runga i te mata. Kotahi anō te rau e tukuna ana i te wā kotahi, nā reira he tere, he mā, he hauora hoki te whakamahi. Ko te tikanga whakawaikaha-pukatanga e homai ana i te tae ōrite puta noa.
The Recognition
About the A' Design Award Parahi
Ko Ipick Mahi Tuatahi: Pepa Wharepaku Mākū te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Ipick Mahi Tuatahi: Pepa Wharepaku Mākū he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Ipick Mahi Tuatahi: Pepa Wharepaku Mākū i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- People suffering from toileting issues, such as hemorrhoids, or constipation, often use wet toilet paper to alleviate pain and discomfort during bowel movements. However, most wet toilet paper is designed to be soft and retain moisture, and the interfolds within the paper are usually not visible, causing multiple sheets to tear off easily when pulled. Ipick has redesigned wet toilet paper, making the edges of each piece of paper visible, allowing you to quickly and smoothly pull out each sheet!
- Dimensions & Packaging
- Width 180mm x Depth 100mm x Height 50mm
- Tags
- wet toilet paper, non-woven, single-sheet, soft, moist, easy separation, hygiene, comfort, sensitive skin, innovative design
- Production Technology
- The Ipick Wet Toilet Paper features a revolutionary design that enhances the visibility of sheet edges through a patented pattern-embossing process. This process uses precision rollers to create micro-patterns on the paper's surface, allowing each sheet to be easily distinguished and separated with minimal effort. Post-production, a specialized batch dyeing technique is applied for even color distribution and gentleness on sensitive skin.
- Design Challenge
- The biggest challenge was gaining market acceptance for our wet toilet paper. We had to change entrenched user habits and compete with familiar brands. Overcoming this involved understanding consumer psychology, conducting market research, and creating an effective marketing strategy to highlight our product's unique value.
- Research
- Type of Research: User-Centered Design Study.
Research Objectives: To improve wet toilet paper usability for those with toileting issues.
Methodology: Mixed methods, combining qualitative user interviews and quantitative product testing.
Data Collection and Tools: Surveys, interviews, and prototype testing kits.
Participants: 86 adults with toileting issues, 54% male, 46% female.
Results: 90% reported easier sheet separation; 85% felt increased comfort.
Insights: Users prefer easy-to-separate sheets for hygiene and efficiency.
Impacts: Design enhances user comfort and product acceptance in the personal care market. - Inspiration
- Wet toilet paper is essential for people experiencing constipation, hemorrhoids and difficulty in bowel movements. It effectively relieves constipation and prevents related illnesses. However, it is made of non-woven fabric, which makes it softer but also more fragile. When pulling out wet toilet paper impatiently and quickly, it is easy to tear several layers that are stacked together.
- Project Duration
- The project started in February 2024 in Chengdu and finished in April 2024 in Chengdu, and was awarded in K-DESIGN AWARD 24.
- Operation Flow
- Ipick Wet Toilet Paper is designed for easy and clean use. To operate, simply pull a sheet from the pack, and the embossed edges ensure only one sheet comes out at a time, avoiding mess. The soft, moist texture gently cleanses, providing comfort and reducing pain during sensitive moments. Its performance is superior due to the even sheet separation, which is both hygienic and efficient.
- Patents
- Copyrights belong to Jobs Chin and Alon Jiang
- Team Members
- Jobs Chin
Alon Jiang
Ye Nan
Yande Chen
Haochen Xu - Image Credits
- Image #1: Photographer Pengjie Qin, Ipick, 2024.
Image #2: Photographer Pengjie Qin, Ipick, 2024.
Image #3: Photographer Pengjie Qin, Ipick, 2024.
Image #4: Creator Hanyi J, Ipick, 2024.
Image #5: Creator Hanyi J, Ipick, 2024.
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