Artalex Et 101 Mata Wātiwati Atamai by Alex Pan Yong

Artalex Et 101 Mata Wātiwati Atamai by Alex Pan Yong is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

RinoAtanga· 2025

Artalex Et 101 Mata Wātiwati Atamai

by Alex Pan Yong

Client: Artalex

A' Design Award Rino Winner in Atanga Category

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Verified Award Winner

Verify Award Status for #167186

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Colors

The Design

About Artalex Et 101 Mata Wātiwati Atamai

Ka whakahouhia e te Artalex Et 101 te ātaahua o te mata wātiwati atamai mā te hoahoa i whakaaweawehia e te kaupapa Bauhaus, e whakanui ana i te tika āhuahanga me te ātaahua whaihua. Ko tana momotuhi reta iti e whakanui ana i te māramatanga me te tāpiri hoki i tētahi ātaahua hou, wātea. Ko te āhuatanga tū motuhake ko te mowhiti haerenga māmā i runga ake i te tatauranga hikoitanga, e whakarato ana i tētahi tohu ataata ātaahua hei whai i ngā whāinga hauora tinana o ia rā. E whakaata ana i ngā mātāpono Bauhaus o te hanganga me te māmā, ko te hoahoa e whakaatu ana i tētahi whakatakotoranga matapihi-pū i mahia pūkenga, e whakarite ana kia whakaatuhia ngā raraunga matua i roto i te āhua mārie, tino pai, me te ngāwari ki te whakamahi.

The Recognition

About the A' Design Award Rino

Ko Artalex Et 101 Mata Wātiwati Atamai te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Artalex Et 101 Mata Wātiwati Atamai he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Artalex Et 101 Mata Wātiwati Atamai mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This smartwatch face sets itself apart with a combination of thoughtful design elements and user-centric features. The lowercase font enhances readability and adds a contemporary, approachable feel. A small progress ring above the step count visually represents the user’s progress toward their daily step goal, promoting fitness in a subtle, elegant manner. A clean grid-based structure organizes key data (time, date, weather, step count) into easily digestible sections.
Dimensions & Packaging: The dimension of this design is 512 x 512px on Android watch, 400 x 400px on Samsung watch. It supports both round and square smartwatches.
Tags: dark, mint, elegant, casual, business, minimal, chill
Production Technology: The design is produced on Facer.io. It has a design tool to let designers fulfill their ideas. Once the design is finished, just publish it directly from there, and the user can sync the design from Facer.io.
Design Challenge: The main challenge was integrating the font seamlessly with the grid-based layout while maintaining visual harmony and functionality. Fortunately, the result achieved a satisfying balance between form and structure.
Research: The design research for the Artalex ET 101 smartwatch face was grounded in a combination of qualitative and observational studies. The objective was to integrate Bauhaus principles into a functional, visually appealing smartwatch interface that balances art and practicality.

Methodology: Researchers studied historical Bauhaus works and modern smartwatch designs, analyzing how geometric forms, clean lines, and minimalism could meet contemporary user needs.

Data Collection and Tools: Data was collected through user surveys, focus groups, and usability testing, using prototyping tools like Facer to visualize and refine ideas.

Participants: The study involved a diverse group of smartwatch users, including professionals, fitness enthusiasts, and casual users, to gather broad perspectives.

Results: Insights revealed that users value clear layouts, readable fonts, and engaging visual cues for fitness tracking. The lowercase font and the progress ring for step goals emerged as user-preferred features.

Impact: The research bridged Bauhaus ideals with modern functionality, resulting in a smartwatch face that enhances user interaction and daily productivity. Its design impacts business by aligning with minimalism trends, society by promoting health awareness, and design by merging timeless principles with contemporary needs.
Inspiration: The design is inspired by the Bauhaus movement, celebrated for its fusion of functionality and artistic expression through geometric shapes and clean lines. This influence is evident in the intersecting lines and segmented layout, which create a balanced, structured, and modern aesthetic. Minimalism further shapes the design, ensuring clarity and elegance. The use of all-lowercase typography enhances readability while adding a contemporary, approachable touch. Additionally, the step goal indicator subtly integrates health tracking into the Bauhaus-inspired framework, combining practicality with timeless design principles.
Project Duration: The project started in March 2024 and finished in April 2024 in Singapore.
Operation Flow: The design is released on Facer.io. To download it, go to www.facer.io/u/artalex. Look for the name starting with “Artalex ET“, and click the big blue button to sync into your smartwatch (You need to have Facer app installed on your smartwatch).
Image Credits: Image #1: Photographer Pan Yong, Main image, 2025.
Image #2: Photographer Pan Yong, Single shot, 2025.
Image #3: Photographer Pan Yong, Single shot, 2025.
Image #4: Photographer Pan Yong, Single shot, 2025.
Image #5: Photographer Pan Yong, Single shot, 2025.