Kinmuni Aroturuki Whakahaere Taiora by Piyaphon Inthavong

Kinmuni Aroturuki Whakahaere Taiora by Piyaphon Inthavong is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

ParahiAtanga· 2025

Kinmuni Aroturuki Whakahaere Taiora

by Piyaphon Inthavong

Client: Piyaphon Inthavong

A' Design Award Parahi Winner in Atanga Category

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Verified Award Winner
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Colors

The Design

About Kinmuni Aroturuki Whakahaere Taiora

Ko te iti o te mōhiotanga taiora me te kore whakarerekētanga kai e wero ai te kai ki waho mō ngā whāinga kai motuhake. Ka whakaotia e Kinmuni tēnei mā te tuku i tētahi papahanga atamai, ngāwari ki te whakamahi, ka taea ai te whakarerekē kai, te aroturuki taiora, me te hono tika ki ngā tari kai. I hoahoatia mā ngā wheako kaiwhakamahi pono, ka whakamāmātia te whakatau, ka whakaititia ngā wā tatari, ā, ka whakatairangahia ngā tikanga kai hauora. Mā tētahi aroturuki mārama, wātea, ka whakawhitia e Kinmuni te pāhekoheko a te tangata ki te kai me ngā ratonga kai.

The Recognition

About the A' Design Award Parahi

Ko Kinmuni Aroturuki Whakahaere Taiora te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Kinmuni Aroturuki Whakahaere Taiora he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Kinmuni Aroturuki Whakahaere Taiora i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Kinmuni is a nutrition calculator and meal customization interface designed for a local restaurant in Vientiane, Laos. It enables users to manage dietary preferences, customize meals, and track nutritional intake. The interface directly connects with the restaurant's kitchen system to streamline custom orders and delivery, reducing long queues and providing detailed nutritional information for informed food choices. Its loyalty program fosters customer retention and satisfaction.
Dimensions & Packaging: Kinmuni is designed for iOS and Android platforms. It features a minimalistic interface optimized for mobile screens, with an average dimension of 390 x 844 pixels. The interface is designed for high accessibility with scalable UI components and dynamic content.
Tags: nutrition interface, meal customization, food delivery, health, wellness, diet management, mobile interface, UX design
Production Technology: The design process, grounded in Google's UX methodology, began with thorough user research, wireframing, and iterative prototyping. In-house development of branding, packaging, and illustrations ensured both originality and intellectual property protection. We integrated competitive analysis, empathy mapping, customer journey mapping, the Crazy Eights ideation method, and a detailed usability study plan complete with testing instruction cards.
Design Challenge: The primary challenge was achieving a balance between developing a viable business solution and addressing the nuanced needs of consumers, particularly diverse dietary requirements. Practical constraints were carefully navigated to create an innovative approach that resolved common pain points while maintaining real-world applicability. Through an iterative design process, the user interface was refined to ensure clarity, intuitiveness, and ease of use.
Research: The design research involved informal and semi-structured interviews with local cafe-goers, entrepreneurs, and health-conscious individuals to identify barriers to healthier eating. The methodology included qualitative data collection, direct observations, and usability testing with six participants. Key insights revealed that users valued customizable meal options and easy access to nutritional data, influencing the interface's final design and feature set.
Inspiration: Kinmuni was inspired by the Sharpen challenge to design a nutrition calculator interface for a local restaurant. Motivated by limited nutritional awareness and the lack of flexible meal options in Vientiane, Laos, Kinmuni was created to empower healthier eating habits while improving the restaurant's customer experience and efficiency. The design draws on insights from real users seeking convenience, dietary customization, and better nutritional education.
Project Duration: The project started in March 2023 and concluded in May 2023 in Vientiane, Laos.
Operation Flow: Users can browse a digital menu, view nutritional details, and customize their meals by adjusting ingredients. Orders are sent directly to the restaurant's kitchen system, allowing efficient meal preparation and delivery. The interface also includes a loyalty program and scheduling features for recurring orders.
Patents: Copyrights belong to Piyaphon Inthavong, 2023.
Image Credits: Image #1: Photographer Alesia Kozik, A Person Holding a Vegetarian Dish, 2023.
Image #2: Photographer Brooke Lark, A Platter of Crackers, Strawberries, and Fruit, 2023.
Image #3: Photographer Brooke Lark, Fruits in Plate, 2023.
Image #4: Photographer Brooke Lark, Salad with Guacamole, 2023.
Image #5: Photographer VK Bro, Oyster Dish, 2023.
Image #6: Photographer Qwabi Black, White Plate Topped With A Sandwich And French Fries, 2023.
Image #7: Photographer Mae Mu, Fry Rice With Prawn Dish, 2023.
Image #8: Photographer Ryan Concepcion, Brown Ceramic Bowl on Brown Wooden Table, 2023.
Image #9: Photographer Lum3n, Tomato Pizza, 2023.