Hocking Hills Hoahoa Tukutuku by Cansu Dagbagli Ferreira

Hocking Hills Hoahoa Tukutuku by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Atanga, Tauwhitiwhiti me te Wheako Kaiwhakamahi Competition Category.

ParahiAtanga· 2025

Hocking Hills Hoahoa Tukutuku

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Parahi Winner in Atanga Category

33,373

Verified Award Winner

Verify Award Status for #169553

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hocking Hills Hoahoa Tukutuku

Ko te hoahoa anō o Hockinghills.com ka whakauru i tētahi papatohu rahui whakaahua me te ōnāianei mō ngā noho taiao me ngā mahi waho. Mā te whakarite tuatahi i te māramatanga me te ngāwari o te whakamahi, ka whakaatu te hoahoa hou i tētahi huarahi mōkito e whakanui ana i te ataahua taiao o Hocking Hills. Ka whakapai ake tētahi arorangi kaiwhakamahi paipai, he whakatere whakapai rawa, me tētahi huinga neke atu i te 100 tohu ataata ritenga i te wāteatanga me te mahinga. Ko te otinga he wheako matihiko tūhono, whakauru hoki e whakangāwari ana i te whakamahere haerenga, ā, e noho pono ana ki te tūtohutanga o te waitohu ki te taiao, ki te hapori, me te torohanga tōtika.

The Recognition

About the A' Design Award Parahi

Ko Hocking Hills Hoahoa Tukutuku te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Hocking Hills Hoahoa Tukutuku he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Hocking Hills Hoahoa Tukutuku i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The redesign of Hockinghills.com modernizes the booking platform for nature stays and outdoor activities in Hocking Hills State Park. The project involved a complete brand refresh, UX and UI enhancements, and the creation of over 100 custom icons. The updated design improves navigation, refines the user experience, and ensures visual consistency across the platform while maintaining the brands deep connection to the local community and natural environment.
Dimensions & Packaging: Desktop and mobile screens were designed for the whole website in a responsive manner.
Tags: website, travel, outdoors, icon design, user interface
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and Figma.
Design Challenge: Even though an extensive design system was created, the project requirements evolved according to the project needs and as a result of that, keeping the consistency was a challenge.
Research: According to the real user data from the existing website, user problems and needs are analysed and UX improvements are done accordingly.
Inspiration: The redesign is inspired by the need for clarity and ease of use, allowing the natural beauty of Hocking Hills to take center stage. The minimal and modern design approach removes visual clutter, creating a seamless and intuitive experience. A refined icon set enhances usability without distraction, while the structured layout and clean typography ensure effortless navigation. The result is a functional yet elegant platform that connects users to nature with simplicity and efficiency.
Project Duration: 1 year from June 2023 to June 2024
USA and France
Operation Flow: Hockinghills website is used for researching and booking accommodations, activites in Hocking Hills national park.