Hiriwa Hua Pēpi · 2025
Fila Kids Amore Ngā Hū Tamariki
by Boson Zhang, Mingyan He and Chunhe Jin
- A' Design Award Hiriwa 2025 in Hua Pēpi
- CLIENT: Fila Sports Co., Ltd.
- Estimated Number of Design Views: 37,328
- Verification code ECA4D908E9 · Verify this award
Colors
About Fila Kids Amore Ngā Hū Tamariki
He hū a Fila Kids Amore i hoahoatia mō ngā tamariki. I whakaaweahia te hoahoa e te whakaaro o te awhi aroha, ā, ka hanga ngā tāhei e rua i te āhua ngākau ina whakatatahia. Ka tautoko te papa waewae paparua i te ngāwari me te nekehanga. Ka whai te papa waenga TPU ngohengohe i te pikonga o te waewae, ā, ka tāpiri te papa raro rapa tino angiangi i te pūmau. Ka whakapai ake te rawa Tempur i te whakangāwari, te ū me te miti wiri. Ka āwhina ngā rawa hā pai e pirau māori ana me te uhi patu huakita ki te pupuri i ngā waewae kia maroke. Mā ngā tāhei ka taea te whakarite e āhei ai ngā tamariki ki te here i ngā hū me te kore āwhina, ā, he māmā te horoi i te taha runga.
About the A' Design Award Hiriwa
Ko Fila Kids Amore Ngā Hū Tamariki te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Fila Kids Amore Ngā Hū Tamariki he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Fila Kids Amore Ngā Hū Tamariki he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- The FILA Kids Amore shoe prioritizes comfort and functionality with its dual-layer sole structure. A soft TPU midsole contours to the arch for a barefoot-like feel, while the ultra-thin rubber outsole provides stability and natural walking support. The innovative TEMPUR material enhances pressure absorption, fit, and shock resistance, ensuring a comfortable, adaptive experience.
- Dimensions & Packaging
- Main material: mesh/rubber/TPU
- Tags
- Children’s shoes, ergonomic design, sustainable materials, foot development, comfort, support, eco-friendly
- Production Technology
- Utilizes high-performance biodegradable fibers, low-elasticity eco-friendly Lycra, and antibacterial inner linings for a breathable, moisture-wicking experience. The outer rubber outsole enhances durability, while TEMPUR material ensures optimal foot support. Thoughtful design elements such as flexible grooves, toe protection, and adjustable Velcro straps enhance usability, while eco-friendly materials promote sustainability.
- Design Challenge
- The challenge was to balance aesthetics, functionality, and sustainability while ensuring optimal foot support. The use of TEMPUR material in children’s footwear required careful adaptation to maintain flexibility and breathability. Additionally, integrating eco-friendly components while maintaining durability and ease of maintenance was a key focus in the design process.
- Research
- The design integrates ergonomic principles to support children's natural walking development. The sole structure follows the foot’s natural movement, while stable support elements enhance durability and safety. Certified materials ensure high performance, breathability, and antibacterial properties, providing both parents and children with a secure and comfortable wearing experience.
- Inspiration
- Inspired by the concept of "A Loving Embrace," the design reflects the care and affection parents provide for their children. The heart-shaped straps symbolize warmth and connection, while the playful yet iconic FILA color scheme enhances the emotional and visual appeal.
- Project Duration
- The project started in September 2024 in China and finished in January 2025 in China.
- Operation Flow
- The FILA KIDS AMORE shoes are designed to offer children a seamless and comfortable wearing experience, ensuring effortless interaction with every step. The wide collar opening allows kids to easily slip their feet in, even for those with chubbier feet. The broad Velcro straps can be adjusted for a secure and customized fit, helping children fasten their shoes independently. The soft, breathable materials keep their feet dry and comfortable throughout the day, while the flexible sole grooves support natural walking movements. The wrap-around fastener ensures a snug fit that won’t slip off, giving parents peace of mind. Additionally, the easy-to-clean upper allows parents to maintain the shoes effortlessly, keeping them fresh even after active play. Whether walking, running, or exploring, the shoes provide stable support and protection, allowing children to move freely and comfortably.
