Forma Tūru by Jaewoo Choi is a highly esteemed winner of the very prestigious 2025 A' Design Award Rino in Hoahoa Taputapu Competition Category.
RinoTaputapu· 2025
Forma Tūru
by Jaewoo Choi
Client: Jae Choi
A' Design Award Rino Winner in Taputapu Category
Verified Award Winner
Verify Award Status for #169940The Design
About Forma Tūru
Ko Forma he tūru i hangaia mai i te hiako tannati huawhenua, MDF me te maitai. Ko te āhua o te tūru he whakaahua anō i te hōtaka o te noho hōiho. Ka whakaahuatia te hiako mā te whakamātotoru mākū, tētahi o ngā tikanga tuku iho mō te mahi hiako, e hanga ana i ngā hanga kaha me te mau roa. Mā te whakamātotoru mākū e taea ai te whakawhiti maeneene i waenganui i ngā wāhanga ngāwari me ngā wāhanga pakari, nā reira ka whakarato te tūru i te manawareka me te tautoko. Ko ngā ine o Forma he 560 mm te whānui, 605 mm te hōhonu, me te 670 mm te teitei. Ko te hoahoa nei e whakauru ana i tētahi mahi tuku iho o te hanga noho hōiho ki roto i ngā taonga whare o ēnei rā.
The Recognition
About the A' Design Award Rino
Ko Forma Tūru te toa o te A' Design Award Rino, he whakaaetanga whai mana e hoatu ana ki ngā hoahoa pai e whakatutuki ana i ngā hiahia ngaio me te ahumahi e tūmanakohia ana mai i ngā mahi kua hoahoatia pai. Ko ngā toa Rino e whakaatu ana i te pukenga nui, te tohungatanga teitei, te māramatanga mātanga me te kaha auaha o ō rātou kaihanga. E tūmanakohia ana ko Forma Tūru he mahi whakanuia, whakamīharotia, aroha nui, he whaihua, he auaha hoki. Ko tēnei hoahoa i toa i te Rino e whakakotahi ana i ngā tikanga pai rawa o te ahumahi, ā, he āhuatanga hangarau pūkenga tōna e hono ana ki te mōhio me te pūmanawa. E whakahonoretia ana a Forma Tūru mō tōna tōtika, ā, i hoahoatia hei whakapai ake i te kounga o te oranga me te āwhina i te ao kia pai ake.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forma reinterprets the timeless silhouette of a horse’s saddle through the technique of wet molding to shape leather into intricate, structured forms. This method enhances durability and sculptural precision, allowing for seamless transitions between softness and rigidity. By pushing the boundaries of leather manipulation, Forma highlights materiality, refinement, and fluidity, redefining traditional craftsmanship in modern fabrication while achieving both structural integrity and sculptural rhythm.
- Dimensions & Packaging
- Materials: Vegetable Tanned Leather / MDF / Steel
Dimensions: Width 560 mm x Depth 605 mm x Height 670mm - Tags
- Leatherworking, Wet Molding, Material Exploration, Chair, Experimental Furniture Design
- Production Technology
- Since early civilization, leather has been valued for its versatility, offering both comfort and protection. Wet molding, one of the oldest leatherworking techniques, remains a vital method for shaping leather into structured, durable forms. Forma employs this technique to fuse soft and rigid elements with fluidity, achieving structural refinement. By leveraging this process, the design not only preserves traditional craftsmanship but also explores new possibilities in material adaptation and contemporary fabrication techniques.
- Design Challenge
- Wet molding is a centuries-old technique, yet its potential within contemporary design remains largely underexplored. This project challenges conventional applications by experimenting with new shaping methods, testing leather’s adaptability, and refining its structural possibilities. Through material-driven research, it seeks to expand the boundaries of craftsmanship, integrating traditional leatherworking techniques with adaptive design solutions.
- Research
- This project investigates the potential of wet molding through hands-on experimentation, analyzing the material’s flexibility and structural limitations. By studying how leather responds to manipulation, the research informs the development of innovative forms and explores new possibilities in furniture applications. Pushing the boundaries of this traditional craft, the study bridges material experimentation with material-driven design, redefining leather’s role in modern fabrication.
- Inspiration
- Forma is rooted in a deep appreciation for the transformation of raw materials through time-honored craftsmanship. Inspired by the evolution of saddlery, the project reinterprets traditional processes for new creative applications by examining how wet molding—a technique integral to equestrian gear—can be adapted for contemporary design. The interplay of structure and fluidity found in saddlery serves as the foundation for a piece that honors heritage craftsmanship while embracing design refinement.
- Project Duration
- The project started in January 2023 in Providence, Rhode Island, and was completed in May 2023.
- Operation Flow
- Designed to offer both function and sculptural presence, Forma’s structured yet fluid form allows it to serve as a seat while also acting as a statement piece. The careful balance of soft and rigid elements provides both comfort and support, making it a versatile addition to various interior spaces.
- Image Credits
- Image #1: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #2: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #3: Creator Jaewoo(Jae) Choi, Forma, 2023.
Image #4: Creator Jaewoo(Jae) Choi, Forma, 2023.
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