Axel Tārona Kōti Tū Motuhake by Ivan Levak and Iva Grgic is a highly esteemed winner of the very prestigious 2025 A' Design Award Parahi in Hoahoa Taputapu Competition Category.
ParahiTaputapu· 2025
Axel Tārona Kōti Tū Motuhake
Client: Iva.n Design Studio
A' Design Award Parahi Winner in Taputapu Category
- 12,054
- Verified Award Winner
- Verify Award Status for #170531
The Design
About Axel Tārona Kōti Tū Motuhake
Ko te maha ake o ngā mea e tāronatia ana ki runga, ko te ūmau ake; koia tērā te tikanga matua o tēnei taonga. He nui ngā wā ka pā te raruraru ūmau ki ngā tārona kākahu; ka taea e ngā hākete, ngā kōti, ngā hūtara me ērā atu te whakatītaha i te tārona. I te wā i hoahoatia ai a Axel, i whakamahia e ngā kaihanga te tōāpapa hei hoa, hei āwhina i ngā kaiwhakamahi ki te pupuri i te tārona teitei ki te pū mā tōna aho waenganui. He hua kounga teitei a Axel. He hanga nā ngā mea e rua anake; he hononga maitai me te waewae rākau pakari. Kua whakareahingia ki te toru. He māmā te whakaora nā te mea he hanga-ā-ringa.
The Recognition
About the A' Design Award Parahi
Ko Axel Tārona Kōti Tū Motuhake te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Axel Tārona Kōti Tū Motuhake he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Axel Tārona Kōti Tū Motuhake i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- 'The more items you hang on it, the more stable it gets' - is the main statement regarding this item. Coat hangers very often have stability issues; jackets, coats, sweaters etc. are leaning the hanger. In Axel's case, while designing, we used gravity as an ally - to help us keep the tall hanger centered using its mid axis. Axel is a high quality product. Made only by two elements; a steel joint and a massive wood leg. Multiplied by three. Easy to repair since it's hand built.
- Dimensions & Packaging
- The hanger is 170 cm tall, and the base is 44cm wide, weights 4kg and comes in a flat box which is 173cm x 9cm x 4cm.
- Tags
- furniture, storage, hanger, wardrobe, clothes, interior, hallway, lobby
- Production Technology
- Made of 3mm steel and solid 4x2cm oak wood. Minimalized and reduced to be as light as possible, which makes it also very easy to handle and move it around the house. Axel has only two main elements that by multiplication, connected by 18 screws in total, becomes a heavy duty (15 items including coats, jackets, sweaters) holder. Very easy and quick to assemble by one person and a single #3 hex key.
- Design Challenge
- Regarding the challenges we faced while designing, the most complex was to find balance between solid stability and making the hanger as narrow as possible so it can easily fit into small hallways and rooms.
- Research
- Since both of us, Iva and I, have master degrees in industrial design, after a few sketches we started doing 1:1 models in wood, cardboard, metal and plywood. Everything we could find inside and around the house during the Pandemic. While doing the design index research, we come across that a lot of existing hangers have only three 'horns' to handle the load. And they are usually pointing towards the outer rim of the vertical composition... So we decided to turn these features the other way. Pointing the 'horns' towards the inside and using the central, metal construction for extra loading spaces (making hooks for coats in the process of CNC laser cutting). Also using the middle axis for better static stability.
- Inspiration
- While being a student and living a modern nomadic life, there were a lot of addresses. Constant moving from one apartment to another. A lot of temporary furniture, usually from Ikea, was left in those 'homes'. We all have our favorite piece of furniture that we love to take with us when moving to a new home. Axel represents a human size item that can easily be disassembled into a flat, narrow card box and easily carried away by hands or on a bicycle. A true piece of lightweight solid furniture.
- Project Duration
- The project started in Zagreb, during the Covid Era. First sketches were made in 2021 and the final prototype had a premiere in Milan during Salone Del Mobile 2023.
- Operation Flow
- This object can be operated by one or both hands. Once unboxed, the transformation from its flat pack 2D state to the final 3D composition can be easily done with 6 metal joints for the metal core and the additional6 screws to connect the central metal joint with the wooden legs. The interaction with this object isat least two times daily. Depending on how much its user takes on and off its wardrobe.
- Team Members
- Ivan Levak, Iva Grgic
- Image Credits
- Photo by Marija Gasparija
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
