Hiriwa Whakaaturanga Hokohoko · 2025
Ghaffari Tūru Whakaaturanga
- A' Design Award Hiriwa 2025 in Whakaaturanga Hokohoko
- CLIENT: Ghaffari Chemical Industries Corp.
- Estimated Number of Design Views: 19,215
- Verification code AC2FABB4BA · Verify this award
Colors
About Ghaffari Tūru Whakaaturanga
He tūru whakaaturanga a Ghaffari i hoahoatia mō tētahi kamupene ahumahi matū. E 400 mita pūrua te horahanga o te tūru i te Wharenui 6 o te Pokapū Whakaaturanga o Tehran ki te Ao. Kua whakanohoia tētahi pakitara pouaka whakaata nui ki te tuaka matua o te wāhi, e whakaatu ana i ngā momo ihirangi waitohu. Kua whakahōkiatia te mata ki roto, ā, mā tēnei ka whakahoungia te rohenga i waenga i te tūru me te arawhata tūmatanui, ka hangaia hoki tētahi wāhi whakawhitinga rite ki te atamira. Ko te toenga o te tuaka hei tomokanga matua. Kei roto anō hoki i te tūru tētahi wāhi taiwhanga mō ngā whakaaturanga hua, tētahi wāhi uiui me tētahi wāhi tango whakaahua.
About the A' Design Award Hiriwa
Ko Ghaffari Tūru Whakaaturanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Ghaffari Tūru Whakaaturanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Ghaffari Tūru Whakaaturanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.
Press Kit
- Unique Properties
- By recessing the TV wall, the boundary between the booth and the public corridor was redefined, creating a stage-like area that acted as a transitional space. This strategic move also ensured that the remaining portion of the primary axis functioned as the primary entrance to the booth.
- Dimensions & Packaging
- The exhibition booth for Ghafari Chemical Industries was a 400-square-meter project located in Hall 6 of the Tehran International Exhibition Center
- Tags
- Ghaffari, Exhibition, Design, Architecture
- Production Technology
- The core idea of the project was to place a large TV wall along the primary axis of the site. This screen serves as a dynamic visual element for presenting the brand’s diverse content.
- Design Challenge
- The main design challenge is how to create a space that not only meets the functional requirements of an exhibition booth but also incorporates the spatial qualities of an inviting environment for two distinct audience groups—sometimes with conflicting needs—within a unified and cohesive design
- Research
- • A studio-like space for product testing and new product demonstrations
• An area for interviews
• A designated spot for photo opportunities and brand engagement - Inspiration
- The primary design challenge was to create a space that could simultaneously attract general visitors and high-profile clients.
- Project Duration
- The project started in January 2025 in Tehran and finished in January 2025 in Tehran, and was exhibited in Tehran International Exhibition in January 2025.
- Operation Flow
- On its sixtieth anniversary, Ghafari chemical industries underwent a significant transformation, including rebranding, revamping its visual identity and packaging, and launching new products, all of which needed to be highlighted at the exhibition.
- Patents
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- Image Credits
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