House of Smaragd Pouaka Advent nā Rilind Hoxha and Haris Murich

Ko te hoahoa House of Smaragd Pouaka Advent nā Rilind Hoxha and Haris Murich he kaitoa whakahirahira o te 2025 A' Design Award Parahi i te Wāhanga Whakataetae Hoahoa Taonga Koha.

ParahiTaonga Koha· 2025

House of Smaragd Pouaka Advent

nā Rilind Hoxha and Haris Murich

Kiritaki: Smaragd 1969 / Why Agency

Kaitoa o te A' Design Award Parahi i te Wāhanga Taonga Koha

23,813

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #171968

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō House of Smaragd Pouaka Advent

Ko te Maramataka Advent a House of Smaragd he pouaka tatari kua whakaritea, kua hangaia mai i te pepa taiao me ngā rauemi toitū, i hoahoatia hei whakamahi anō. E whā ngā mea whakapaipai kei roto, kua takai takitahi, kua whakaūngia takitahi ki roto i ngā wāhi motuhake. Ka taea te pouaka te whakahou me te whakamahi anō, e whakaheke ana i te pānga ki te taiao. Mā te hoahoa o te pouaka e taea ai te whakahaere i te urunga ki ia wāhi, e pupuri ana i te āhua o te ohorere me te tiaki i ngā taonga.

Te Whakamihi

Mō te A' Design Award Parahi

Ko House of Smaragd Pouaka Advent te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko House of Smaragd Pouaka Advent he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a House of Smaragd Pouaka Advent i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: House of Smaragd Advent Calendar is a structured countdown box made from ecological paper and sustainable materials, designed for repeated use. It contains four individually packaged jewelry pieces, each secured in separate compartments. Packaging is recyclable and reusable, reducing environmental impact. The box design allows for controlled access to each compartment, maintaining the element of surprise while keeping the items protected.
Inenga & Pēketanga: 164x164x42mm, Gold plated & ecologically colored recycled paper.
Tūtohu: Christmas, Advent, Gifts, Jewelry, Marketing, Packaging.
Hangarau Whakanao: Sketched and Produced in Adobe Illustrator. Print execution done by hand.
Wero Hoahoa: The hardest part was what the theme of the advent box was gonna be.

The first themes were including miracles and surprises, but then we opted for a royalty like direction, for example House of Tudor.

The second hardest part was creating an unique blueprint for the box, which was largely assisted by the production facility.
Rangahau: The research was mostly done online with some physical inspiration from vintage advent boxes found on flea markets.
Whakaaweawe: The advent box takes inspiration from vintage advent boxes, incorporating a classic multi-compartment structure that enhances the anticipation of weekly reveals. Traditional advent calendars featured individually sealed sections, a concept replicated here with four separate compartments, each containing a unique jewelry piece.
Roanga o te Kaupapa: The project piloted in 2023 for the 2024 season, and an initial prototype was released in limited quantities. The final presented version was produced in November 2024, and released on the 9th of December 2024. Production was primarily in Why Agency offices, while execution was done by AJ-Graf Matbaa in Skopje. The product was available for sale online and physically in the Smaragd stores in Skopje.
Rerenga Mahi: The front part is opened and there are four boxes inside, which are removable. Each of the boxes contains a piece of jewelry.
Ngā Mema o te Rōpū: Rilind Hoxha - Executive Direction & Production
Haris Murich - Creative Direction
Whakamana Whakaahua: Filip Shutarov