Terra He Kiriata Poto Whakakori by Hugo Ferreira

Terra He Kiriata Poto Whakakori by Hugo Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Hiriwa in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

HiriwaWhakairoiro Rorohiko· 2025

Terra He Kiriata Poto Whakakori

by Hugo Ferreira

Client: Okdraw

A' Design Award Hiriwa Winner in Whakairoiro Rorohiko Category

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Terra He Kiriata Poto Whakakori

Ko Terra he kiriata poto whakakori e aro nui ana ki te puehu, te tō ā-papa me ngā toenga whare i hangaia e te tangata. E rima meneti pea te roa o te kiriata, ka whakamahia te ōwehenga mata 2.35:1, ā, kua whakatakotohia ki te oro puoro E2 nā te rōpū puoro Muay. Ka whakaaturia a Terra hei whakanui i te hoahoanga whare, te hangarau, ngā kiriata pakimaero pūtaiao me te puoro. I hangaia te mahi nei ki te 3ds Max me te Corona Renderer, me te whakatika me te whakatikatika tae ki ngā pūmanawa a Adobe. I mahia ā-ringa te whakakorikori, te mahi kāmera me te whakamāramatanga, engari i whakatauirahia ngā tukinga, ngā pahūtanga me ngā kapiti ki ngā monomono. Nā ngā āhua Brutalist i ārahi te ahunga ataata.

The Recognition

About the A' Design Award Hiriwa

Ko Terra He Kiriata Poto Whakakori te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Terra He Kiriata Poto Whakakori he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Terra He Kiriata Poto Whakakori he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Terra is a short animation film, based on a what if kind of story, where, dust, gravity, and man made ruins are the protagonists.
Terra was written for the music E 2 of the band Muay - a music written inicialy for the live Soundtrack for the movie Earth (Terra), of Aleksandr Dovzhenko.
Terra attempts to be an honest homage to architecture, technology, sci-fi movies, and music.
Dimensions & Packaging: Length: 5.20 min
Type of film: CG Animation
Aspect Ratio: 2.35:1
Music: E2 by Muay
Tags: music, video, short film, brutalism
Production Technology: We wanted to implement as much of our daily work flow as possible, so our setup did not deviate much from the industry standard. We used 3ds Max with Corona Renderer, and
Adobe After Effects and Premiere for editing and color correction.
Our approach was straightforward, with us solving problems as we encountered them and
embracing limitations as part of the creative process. We were more concerned with the results than with realistic physics – if it looked good, me would move on. All the animation, camera work, and lighting were done by hand. The only exceptions were the rock collisions, explosions, and cracks, for which we used the Phoenix FD plugin and tyFlow to simulate various effects.
Design Challenge: Curiously enough, the most difficult part was probably working free from the constraints of a client: with endless possibilities, it is hard to establish boundaries. Between the music, story, and visuals, it was not easy to strike the right balance. Occasionally, we went too far while experimenting and had to dial it down a notch.
Research: Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism.As we were not used to work with this aesthetic, we submerged ourselves in movies like 'The
Tragedy of Macbeth, Lighthouse, and Sin City. We also consulted the photography of Saul Leiter
and Sebasião Salgado. All of these references helped us to understand how, in the absence of
color, we can use contrast as a shaping, and eye-guiding tool. Consequently, lighting direction,
camera movement, and post-production went hand in hand at all times.
Inspiration: Terra finds its primary inspiration in a fusion of Sci-Fi movies, utopian ideals and stories, music, ancient machines, the solidity of rocks, and the aesthetic of brutalism. Examples:
Project Duration: This project started in August 2022 and was finished in February 2023. Was writen, directed and produce on our studio, with the help of Rebus Farm.
Operation Flow: Watch it and listen to it.
Patents: Copyrights belong to Okdraw, 2025.
Image Credits: Written, Directed and Produced by: Okdraw
Music by: Muay