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Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko by Hktdc Creative Department

Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko by Hktdc Creative Department is a highly esteemed winner of the very prestigious 2026 A' Design Award Parahi in Hoahoa Kaupapa me te Hui Competition Category.


ParahiKaupapa· 2026

Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko

by Hktdc Creative Department

Client: Hong Kong Trade Development Council

A' Design Award Parahi Winner in Kaupapa Category

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The Design

About Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko

Ko Fashion Instyle 2025 he hoahoa whakaaturanga hokohoko i hangaia mō tētahi kaupapa kimi rawa kākahu o te ao mō ngā rā e whā. E 8,800 mita pūrua te rahi o te whakaaturanga i tētahi pokapū huihuinga me te whakaaturanga i Hong Kong. Ko tētahi rohe matua ko Next te ingoa i whakaatu i ngā rawa hou i roto i ngā tāhū papare e toru, mā te whakamahi i te mokowā rumaki me ngā rama motuhake hei whakapiki i te kitea o ngā rawa. E rima ngā kaihoahoa o te rohe i whakaaturia i te taha o ngā kaiwhakaatu o te ao neke atu i te 60. He atamira hīkoi kākahu e taea ana te noho o ngā manuhiri 200. Nā ngā whakatakotoranga kōwae me te rerenga ā-rohe i tautoko te rere mārama o ngā manuhiri me te whakawhanaunga.

The Recognition

About the A' Design Award Parahi

Ko Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko te toa o te A' Design Award Parahi, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke e tohua ana mā te auaha, te mahi mōhio me te whakaaro hōhonu. Ko ngā toa Parahi he mahi pukenga e rite ana, he auaha mīharo, e whakatūturu ana i te wheako nui, te whakaaro me te mōhio-ā-ringa o ā rātou kaihoahoa. E tūmanakohia ana ko Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko he taonga whakanuia, whakamīharotia, aroha nui, he ngaio, he auaha hoki. Ko tēnei hoahoa i toa i te Parahi e whakauru ana i ngā tikanga pai rawa i te toi, te pūtaiao, te hoahoa me te hangarau, ā, he tino mīharo ki ngā taipitopito. Ka whakatutuki a Fashion Instyle 2025 Te Hoahoa Whakaaturanga Hokohoko i ngā hiahia, ka pā ki ngā hiahia, ka whakaoho i ngā kare-ā-roto, ā, ka kume i te pākiki.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Fashion InStyle is a four-day international trade fair organised by the Hong Kong Trade Development Council (HKTDC), serving as a sourcing and exchange platform for fashion materials, design and innovation. It connects global exhibitors, designers and industry professionals, highlighting sustainability, cultural craftsmanship and advanced technologies shaping future fashion trends.
Dimensions & Packaging
The project occupied an exhibition space of approximately 8,800 square metres, designed to support large‑scale trade interaction and immersive experiences. The venue featured a dedicated catwalk stage accommodating up to 200 guests and a central NEXT new material zone showcasing five local designers alongside over 60 international exhibitors. Modular layouts, zoned circulation and integrated display systems enabled flexible presentation, smooth visitor flow and effective engagement throughout the four‑day event.
Tags
Fashion Instyle, Lifestyle, Fashion, HKTDC, Exhibition Design
Production Technology
Technology and material innovation were embedded throughout the preparation and production of Fashion InStyle 2025. The NEXT display zone was designed around 3 thematic domes that used immersive space and special lighting effect to enhance material visibility and interaction. Curated displays reveal each material’s journey from sourcing and sustainability to advanced production and final applications, while walkways and networking areas encourage exploration, learning and meaningful connections.
Design Challenge
A major research challenge was that the NEXT material display zone marked a significant departure from previous editions, introducing many new and fragile materials that demanded extended research and careful planning. Materials such as AlgaFila, Lotixilk and heritage Gambiered Canton Silk required in depth study of their properties, handling and display conditions. The team had to translate this research into a coherent spatial journey, thoughtfully integrating material stories and production concepts into the three dome zones while ensuring material integrity and an engaging visitor experience.
Research
It was a six month research process focused on identifying and matching innovative fashion materials with local designers. The team conducted in depth visits to material factories to study sourcing, production methods and sustainability practices, collecting detailed data on each material’s properties and processes. These insights were translated into curated narratives and visual content, presented across three immersive dome zones that communicate material concepts, production journeys and design applications.
Inspiration
The design concept of Fashion InStyle 2025 was inspired by the fusion of tradition, innovation and global creativity. With the launch of NEXT at Fashion InStyle, the exhibition celebrated cross cultural exchange by uniting international exhibitors, heritage craftsmanship and advanced materials. Sustainability, new technologies and designer collaborations shaped a forward looking platform where cultural identity and contemporary design converge.
Project Duration
The event held from 27 - 30 Apr 2025 at the Hong Kong Convention and Exhibition Centre.
Operation Flow
The NEXT at Fashion InStyle zone was organised as a curated, walk through experience guiding visitors through themed material showcases. A clear circulation flow connected international exhibitors, innovation hubs and designer collaboration areas, encouraging discovery and dialogue. Interactive displays, mentorship sessions and networking spaces enabled hands on engagement between material suppliers, designers and buyers, fostering knowledge exchange, collaboration and meaningful industry connections.
Team Members
HKTDC Creative Department
Image Credits
Hong Kong Trade Development Council

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