Digital Fashion Te Whakaaturanga Kākahu Matihiko nā Fabrix World

Ko te hoahoa Digital Fashion Te Whakaaturanga Kākahu Matihiko nā Fabrix World he kaitoa whakahirahira o te 2026 A' Design Award Hiriwa i te Wāhanga Whakataetae Hoahoa Kaupapa me te Hui.

HiriwaKaupapa· 2026

Digital Fashion Te Whakaaturanga Kākahu Matihiko

nā Fabrix World

Kiritaki: FabriX

Kaitoa o te A' Design Award Hiriwa i te Wāhanga Kaupapa

20,189

Kaitoa Tohu Manatokohia

Manatokohia te Tūnga Tohu mō #181845

Torohia te Pae Tirohia i te A' Design Award Pānui Pāpāho Tohu Tohu

Ngā Tae

Te Hoahoa

Mō Digital Fashion Te Whakaaturanga Kākahu Matihiko

I whakaaturia te whakaurunga i ComplexCon Hong Kong 2025 he taiao hokohoko i hangaia mā tētahi pūnaha phygital e whakakotahi ana i te hoahoa mokowā me ngā atanga taunekeneke. Ko ngā pātaka whakamātau AR, ngā whakaaturanga kua whakauruhia me tētahi atanga tono-i-mua waea pūkoro i hanga tētahi raupapa haere tonu titiro-ināianei whakamātau-ināianei tono-ināianei. Nā ngā mata whakaata ānau me ngā puare ahu-maha i ārahi te tāwhiowhio, ā, nā te hopu raraunga kua whakaurua i āhei ai te urupare wā-tūturu mō te whakaputanga e ai ki te tono, e whakaatu ana i tētahi huarahi ranu ki ngā taiao hokohoko kākahu o ēnei rā.

Te Whakamihi

Mō te A' Design Award Hiriwa

Ko Digital Fashion Te Whakaaturanga Kākahu Matihiko te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Digital Fashion Te Whakaaturanga Kākahu Matihiko he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Digital Fashion Te Whakaaturanga Kākahu Matihiko he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

I Muri i te Hoahoa

Kete Pāpāho

Ngā whakamihi, ngā mema o te rōpū me ngā taipitopito hangarau i whakaratohia e te kaihoahoa.

Āhuatanga Motuhake: FabriX Digital Fashion Showcase in Complexcon 2025 is a phygital fashion experience integrating AR try-on kiosks, AI-driven storytelling and a pre-order retail model within an immersive event environment. It transforms the traditional retail ecosystem into an interactive and digital ecom focus , enabling real-time engagement, sustainable consumption and digital identity expression through metaverse fashion and seamless physical-digital commerce.
Inenga & Pēketanga: The AR digital fashion kiosks measured approximately Width 2162 mm x Depth 1600mm x Height 2200 mm, featuring custom curved structures and egg-shaped design with embedded LED lighting and high-resolution display panels, presenting futurism and the future of fashion innovation.
Tūtohu: Digital Fashion, AR Try-on Experience, Interactive Experience, Entertainment Experience, AR Kiosk, Futuristic
Hangarau Whakanao: The exhibition utilized AR-powered digital fashion kiosks, AI-generated narrative social content, integrated e-commerce systems and metaverse fashion platforms, Robox.

The booth environment featured reflective metallic finishes, LED lighting structures and custom egg-shaped kiosks fabricated using lightweight composite materials. The design methodology combined experiential space planning and immersive technology integration.
Wero Hoahoa: A key challenge was validating a pre-order ecosystem for emerging designers that reduces overstock and enables precise allocation of materials and resources, while addressing continued reliance on physical garments for fit and quality assurance of consumers. This dependence creates resistance to digital-first fashion adoption. The project responds through immersive AR try-on and live event testing, bridging this gap and advancing trust, accuracy and acceptance of digital fashion experiences.
Rangahau: Type of Research: Applied experiential design research.

Objectives: To validate phygital retail models.

Methodology: User journey mapping, prototype testing and live event implementation.

Tools: AR kiosks, AI storytelling content, digital commerce platforms.

Participants: Designers, visitors and Gen Z consumers.

Results: Increased engagement, real-time demand forecasting and sustainable consumption. Insights: Immersive technology enhances retail conversion, impacting fashion business models.
Whakaaweawe: The project was inspired by the urgent need of fashion industry for sustainable transformation and evolving through digital application and to catch up with new consumption behaviours among Gen Z audiences. Observing the rise of virtual identity, on-demand production and immersive retail experiences, FabriX envisioned a future-forward event that bridges technology, culture and fashion while redefining how fashion is created, experienced and sold.
Roanga o te Kaupapa: The project started in Hong Kong from December 2024 to May 2025, and was exhibited at Booth D07, AsiaWorld-Expo, Hong Kong in March 2025.
Rerenga Mahi: Visitors enter the booth section and explore collections through AR kiosks, from an open floor plan in multi-direction, customers can virtually try on garments in real time. They can instantly place pre-orders via integrated digital platforms after AR try-on, while discovering digital fashion items for avatars through a dedicated Roblox station. The flow guides participants from visual immersion to interaction, purchase and digital identity expression in a seamless experiential journey.
Pātene: Copyrights belong to FabriX World, 2025
Ngā Mema o te Rōpū: Creative Director: Fabrix World
Exhibition Design: Point Studio
Venue Partner: Complexcon
Visual Design:Yamanyamo
Technology Partner：Avery Dennison
Technology Partner：DressX
Programmer: Albert Lai

Original Music:Theinvisiblemen
Social Media:StrangeJoanne
Web Platform Design:Weewungwung
Copywriting & Translation: Onehereford
Public Relations & Communications: 6degress