Jojo He Taonga Tākaro Hoa Atamai Hangahanga by Jingdong Own - Brand Design Team is a highly esteemed winner of the very prestigious 2026 A' Design Award Hiriwa in Hoahoa Taonga Tākaro, Kēmu me ngā Hua Runaruna Competition Category.

HiriwaTaonga Tākaro· 2026

Jojo He Taonga Tākaro Hoa Atamai Hangahanga

by Jingdong Own - Brand Design Team

A' Design Award Hiriwa Winner in Taonga Tākaro Category

20,028

Verified Award Winner

Verify Award Status for #182673

View at A' Design Award Press Release Award Badge

Colors

The Design

About Jojo He Taonga Tākaro Hoa Atamai Hangahanga

Ko Jojo he taonga tākaro hoa atamai hangahanga mā ngā tamariki. He mea hanga te tinana ngohengohe mai i ngā rawa pūhuruhuru hangarua. Ka tautoko tētahi pūnaha reo i ngā kōrerorero i roto i ngā reo maha. Mā tētahi āheinga pūmahara ka taea e Jojo te whakawhanake i tōna ake āhua motuhake i te roanga o te wā. Ka whakaatu tētahi mata iti i ngā āhuatanga kare-ā-roto mā ngā karu hākoritori. Ka pupuri tētahi paparanga hiraka huri noa i ngā wāhanga hiko i te ngohengohe o te taonga tākaro ki te pupuri, ā, mā ngā kōwhao i roto i taua paparanga ka mahi mārama te hopureo me te pūoro. Ko te rahi o Jojo he 10.5 mā te 9.5 mā te 10.5 henemita, he 159 karamu tōna taumaha, ā, ka taea te kawe hei taonga whakakākahu.

The Recognition

About the A' Design Award Hiriwa

Ko Jojo He Taonga Tākaro Hoa Atamai Hangahanga te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Jojo He Taonga Tākaro Hoa Atamai Hangahanga he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Jojo He Taonga Tākaro Hoa Atamai Hangahanga he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: JOJO is an AI Electronic Pet centered on emotional bonding. The product is crafted from recycled plush toy materials and is powered by the Joyinside AI system, supporting multilingual conversations. Its advanced AI memory core enables it to develop a unique personality.A clear display vividly expresses emotional states through animated eyes.Compact in size, it can be carried as a wearable accessory. JOJO delivers long-term developmental companionship, bringing warmth and humanity to technology.
Dimensions & Packaging: 10.5×9.5×10.5cm 159g
Tags: AI,Electronic Pet ,Plush Toy
Production Technology: Powered by the Joyinside AI Intelligent Engine, it serves as an intelligent children’s toy integratingstory companionship, interactive learning and emotional competency enlightenment, made fromrecycled plush toy materials.
Design Challenge: For AI companion plush toys, balancing soft touch and electronic hardware integration is key. Electronic modules (microphones, speakers, main control movements) take up internal space; improper structure can make the interior hard, affecting hugging comfort, while overly thick filling may block modules and hinder voice interaction.
A soft silicone interlayer is added to the movement structure as a buffer, reducing hardware-induced hard touch and enhancing hugging experience. Acoustic openings in the silicone layer ensure normal audio reception and emission of microphones and speakers.
Additionally, a long-pile plush outer layer, similar to a professional microphone dead cat, disperses air flow, reduces noise and interference, stabilizes voice reception, and improves interaction experience.
Research: Studies have shown that comfort objects can effectively help children transition from dependence on their mothers to independence, alleviate separation anxiety and provide psychological security. More than 60% of children form emotional attachments to transitional objects such as plush toys, which can ease separation anxiety and offer emotional security. With the development of AI, emotionally interactive companion robots can be new emotional partners for children. Via natural language interaction, emotional feedback and long-term memory, they provide continuous emotional support and interaction, enabling JOJO to redefine children’s companionship in the digital age.
Inspiration: This project integrates the brand’s iconic red-dot logo concept with the story of Rudolph the Red-Nosed Reindeer. It draws inspiration from the metaphor of emotional guidance within the story—small yet steadfast, gentle yet powerful, capable of offering comfort and reassurance in moments of loneliness. The design transforms AI from a purely functional tool into an emotionally perceptible presence.
Project Duration: Started in Beijing and Shanghai in China 2026
Operation Flow: Pair via APP Bluetooth, enter the WiFi/personal hotspot to connect to the Internet. After connection, wake it up by voice saying Hello JOJO, then you can have a dialogue.
Team Members: JingDong Own-Brand Design Team