Butterfly Nohoanga Waka Rererangi by James Lee

Butterfly Nohoanga Waka Rererangi by James Lee is a highly esteemed winner of the very prestigious 2020 A' Design Award Hiriwa in Hoahoa Waka, Nekehanga me te Hari Competition Category.

HiriwaWaka· 2020

Butterfly Nohoanga Waka Rererangi

by James Lee

Client: Butterfly Flexible Seating Solutions Limited

A' Design Award Hiriwa Winner in Waka Category

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Verified Award Winner

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Colors

The Design

About Butterfly Nohoanga Waka Rererangi

Ko Butterfly he pūnaha nohoanga waka rererangi ngāwari e taea ai te whakawhiti i waenga i ngā nohoanga premium economy me ngā rūma moenga papatahi karaehe pakihi. Kei ia rūma Butterfly he nohoanga hiku e rua e noho aro kē ana tētahi ki tētahi, ā, ka hokona ngā nohoanga e rua i te taha o te premium economy. Ka taea e ngā kaimahi wāhanga rererangi te huri i te nohoanga matapihi kia hangaia he moenga taha, e waihanga ai i tētahi rūma karaehe pakihi mō te kiritaki kotahi. Mā te huri hoki i te nohoanga huarahi ka hangaia he mata papatahi nui hei moenga. Mā tēnei pūnaha ka taea e ngā kaiwhakahaere te whakatika i te wāhanga rererangi kia hāngai ki ngā tono hurihuri me te whakamahi mātau i te wāhi papa.

The Recognition

About the A' Design Award Hiriwa

Ko Butterfly Nohoanga Waka Rererangi te toa o te A' Design Award Hiriwa, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa taumata teitei rawa, ātaahua me te whakamīharo. Ko ngā toa Hiriwa he mahi tino kanapa, tino auaha e whakaatu ana i te mātanga, te pūmanawa me te mōhio hōhonu o ā rātou kaihoahoa. E tūmanakohia ana ko Butterfly Nohoanga Waka Rererangi he mahi whakamīharo, he tauira, he tino ngaio, he auaha hōhonu. Ko tēnei hoahoa i toa i te Hiriwa he hanganga rongonui, whakamīharotia e whai wāhi ana ki te whakawhānui i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ko Butterfly Nohoanga Waka Rererangi he mahi e hae ana te tini, e whakaara ana i ngā hiahia, e kawe mai ana i ngā kare-ā-roto pai, ā, e whakaoho ana i te mīharo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Butterfly is a flexible aircraft seating system that allows instant transformation between premium economy and business class flatbed suites. The concept enables operators to adjust their cabin configuration to real-time market changes, allowing them to make efficient use of valuable floor-space, increase aircraft utilization and reduce business risk. It also gives passengers new ways to configure their own space, whether it is a cosy private retreat or a family-friendly social space.
Tags: Aircraft Seating, Flexibility, Transform, Airline, Business class, Premium Economy
Inspiration: Demand is never constant, yet aircraft configurations are usually fixed. As a passenger, I often noticed wasted space on flights. Sometimes economy class is overbooked but business class is rather empty, sometimes the opposite occurs. And as someone who have once worked in an airline, I reckon the need for an adaptable seat that can react to changing market demand. The implication to the operational efficiency is transformative, much like a caterpillar transforming into a butterfly.
Project Duration: The project started in 2014 in Hong Kong and is still ongoing.
Operation Flow: Each Butterfly suite is made of two reclining seats staggered relative to each other. When both seats are used, they are sold as premium economy class. Airline crew can flip the window seat over to form a side couch, which turns it into a long-haul business class suite for one passenger. When the aisle seat is flipped over as well, it forms a flat surface continuous with the side couch, which together forms a large sleeping surface long enough for a passenger to lie flat diagonally.
Patents: Patented
Team Members: James Lee
Vincent Tam
Lars Rinne