Camel Robot Toi Matihiko by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Koura in Hoahoa Whakairoiro Rorohiko, Tauira Āhua-Toru, Kiri me te Whakaata Competition Category.

KouraWhakairoiro Rorohiko· 2020

Camel Robot Toi Matihiko

by Edu Torres

Client: Camel

A' Design Award Koura Winner in Whakairoiro Rorohiko Category

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Colors

The Design

About Camel Robot Toi Matihiko

He toi matihiko a Camel Robot e whakamāori anō ana i tētahi tohu waitohu hei kararehe karetao. I hangaia te whakaahua hei tauira ahu-toru, ā, i whakaputaina ki te taumira teitei mō te tānga me te whakaaturanga ki ngā wāhi whakaaturanga me ngā tari. I ahu mai ngā tohutoro i ngā mīhini ahumahi, i te ao karetao me ngā pakiwaitara pūtaiao. He tuwhera tētahi wāhanga o te tinana, nō reira ka kitea tonutia ngā taura hiko o roto me te pūhiko. Mā te papa tae kahurangi tautika me te pōuri e mau tonu ai te aro ki te āhua matua. Kua whakataurite te taumata o ngā taipitopito kia pono tonu te āhua, kia māmā hoki te pānui.

The Recognition

About the A' Design Award Koura

Ko Camel Robot Toi Matihiko te toa o te A' Design Award Koura, he whakaaetanga tino whai mana e hoatu ana ki ngā hoahoa kōeke tuatahi, whakamīharo me te hiranga. Ko ngā toa Koura he mahi tino auaha, he tirohanga mamao, he kanapa ahi, e whakaatu ana i te pūmanawa, te mātauranga me te tohungatanga o ā rātou kaihoahoa. E tūmanakohia ana ko Camel Robot Toi Matihiko he hanganga tūnga e whakatū ana i ngā ia, he whakanuia rawa, e kawe mai ana i te uara kāore anō kia kitea. Ko tēnei hoahoa i toa i te Koura he kaupapa whakamīharo, whakahonoretia e whakawhānui ana i ngā rohe o te toi, te pūtaiao, te hoahoa me te hangarau. Ka whakaara a Camel Robot Toi Matihiko i te hiahia nui, ka whakaoho i te kaingākau, ka whakatenatena i te auaha, ā, ka whakamīharo i a tātou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.